The Point

MAY 30, 2014

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Hint: Maybe Not)”. Providing fresh ideas, new insights, and proven best practices. Marketing technology can do a lot of things well.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. Company news and industry SIC codes tied for third.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Content Marketing Institute

JULY 2, 2018

You’ve likely had to read research papers from leading professionals and academics. Now that you’ve added a few inspired by Hemingway, Orwell, and Churchill, let’s shift gears to focus on three other useful writing tactics. Orwell hated the wordy writing of the “wise.” Often, it’s the type of writing that makes you feel stupid.

SIC 107

SIC Content Paper Storytelling 107

Choozle

NOVEMBER 13, 2018

Simon Koscielski, Marketing & Communications Coordinator at Choozle: Our digital advertising objective is to drive marketing qualified leads to our inbound sales team. Each one of the tactics we use work well with each other, as well as our other marketing channels, to be present throughout the consideration process. Any #fails?

Top of Funnel 41

Top of Funnel Paid Search Agency Marketing Strategy Marketing & Strategy 41

Everything Technology Marketing

OCTOBER 10, 2010

For example, how do I know whether an organization is an early adopter or laggard without investing a tremendous amount of research (that often leads to ambiguous answers anyway)? While company size or industry SIC/NAICS classifications are easy to gather for demographics-based segmentation, behavioral data is not that easy to come by.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions. WHY : Why are you sending out this email campaign?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. I mean dig deeper than just the demographics like company size, job title, SIC code etc. > Oh, we need content, okay let’s just copy & paste from our old marketing collateral.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

markempa

SEPTEMBER 23, 2012

In this final blog post in the series (check out the previous posts here: “ List Buying: 3 reasons why this tactic can be deadly for marketers ” and “ Buy, Build or Both Part 2: The basics of list building ,” Brian Carroll provides tips for effective list buying if you choose to go that route. Number of employees. Decision-maker roles.

Buy 120

Buy Ideal Customer Profiles Lead Scoring Lead Ranking 120

Online Marketing Institute

MAY 24, 2009

I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. to segment and target relevant markets.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

markempa

OCTOBER 21, 2012

An ICP is the foundation of your entire lead generation program. It helps you narrow your lead generation universe and provide a standard against which you can prescreen opportunities. The dangers of not having an accurate ICP: If your ICP isn’t spot on, your lead generation will be off and there will be no getting it on track.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Profiling Lead Scoring 120

Hubspot

AUGUST 26, 2014

Derek Halpern discovered that when you lead off with an in-line image, people are more likely to start reading your article. Here’s Halpern again on the subject: "If you get people to read your first 3-4 sentences, they’re more liekly [sic] to read your entire article.". These are the people that truly matter.

CPL 28

CPL Cost per Lead SIC Correlation 28

markempa

AUGUST 12, 2012

Flood a certain ZIP or SIC code with a cleverly designed message. Wait for the leads to pour in. In fact, a couple of weeks ago, one of the members of the B2B Lead Roundtable group on LinkedIn asked: “I am looking for input on lead purchasing. So what’s a marketer to when he needs leads fast?

Buy 120

Buy Deliverability SIC Tactics 120

Single Grain

NOVEMBER 22, 2019

Examples of Instagram posts without likes are easy to spot, thanks to the mysterious “…and others” at the end of a post: Related Content: 7 Dead Simple Social Media Marketing Tactics That Still Work Today. During this test, only the person who share [sic] a post will see the total number of likes it gets.'”. Agorapulse.

Social Media 141

Social Media Paid Content Social Marketing Paid Search Agency 141

Webbiquity

MARCH 27, 2013

Find the answers to these questions and many others here in more than two dozen expert LinkedIn guides, tactics, tips and infographics. Linkedin Leveraging: How to Tap Groups for Traffic, Leads & Sales by KISSmetrics. Stating that “We already know that LinkedIn is more effective at generating leads than Facebook or Twitter.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Choozle

JANUARY 20, 2020

Whether it’s relationship building, branding, or digital advertising, marketers must take diverse approaches to maximize their marketing tactics, especially with B2B marketing. Before understanding how marketers can make the most of their B2B marketing tactics, it’s essential to survey the entire industry. The state of B2B marketing.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Content Standard

SEPTEMBER 28, 2017

” As Roisin Donnelly of Proctor & Gamble told Marketing Week , “Purpose isn’t about having one tactical plan with a charity or an agency—it has to be big, inspiring, simple and memorable. Ensure that item number one in your business case is how allocating budget towards brand leads to the numbers your boss wants.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Allocation Planning 82

B2B Digital Marketer

OCTOBER 5, 2020

Today he leads a team of digital marketing pros who love to work with busy executives who understand digital marketing is critical, but just don’t have time or expertise to build & execute in a way that delivers real results. We didn’t get any leads from that. Jim Rembach ( 00:00 ): Okay, B2B DM gang.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

PureB2B

MAY 22, 2018

It may be common knowledge that generating a high volume of leads at the lowest cost possible is at the top of every marketer’s priority list. But while generating hundreds or even thousands of leads is a good thing, it doesn’t always translate to sales and profit. When it comes to lead generation, quality usually trumps quantity.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62

PureB2B

MAY 22, 2018

It may be common knowledge that generating a high volume of leads at the lowest cost possible is at the top of every marketer’s priority list. But while generating hundreds or even thousands of leads is a good thing, it doesn’t always translate to sales and profit. When it comes to lead generation, quality usually trumps quantity.

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48