Marketing Insider Group

DECEMBER 15, 2010

Share Today I presented on the Focus webinar titled “ The Secrets to B2B Social Media Success Revealed&# where I discussed how to integrate social media into your marketing mix. I speak about this paradox in my presentation which you can access below. B2B social media View more presentations from michaelbrenner.

Social Media 100

Social Media Web 2.0 Media B2B 100

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Wash, Rinse, Repeat. Great stuff here.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

B2B Marketing Traction

APRIL 28, 2014

SlideShare has exploded because people find it easier to scan through slide decks (Powerpoint presentations) to get the nugget of information they are looking for, without having to read a blog post or whitepaper or sit through a tedious video. Marketing Strategy Social Media/Web 2.0 SlideShare. So what’s holding you back?

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Scoop.it

JANUARY 11, 2024

At this point in the Web 2.0 But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Chris Koch

MAY 15, 2009

I’ve done enough presentations about web 2.0 Most of my web 2.0 sessions are with marketers from big B2B technology companies and I often experience deep cynicism, even anger, from people who question whether web 2.0 Most of my web 2.0 I present the usual stats showing web 2.0

Web 2.0 100

Web 2.0 Peer-to-peer Paid Search Agency Stats 100

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. Sales says they want better leads. However, you must continue to nurture those leads that are not yet ready to buy.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

NOVEMBER 11, 2010

This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well. In one session I heard 3 different people ask an excellent presenter about ROI and “proof&# of results. I was truly impressed with the quality of the presenters and their content.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

OCTOBER 27, 2011

Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 She also takes the opportunity to give the USA credit for leading this charge with owenrship of the mobile operating system market as well as with the combination of form and function as evidenced by Apple’s iPhones and iPads.

Web 2.0 100

Web 2.0 Trends Mobile Advertising Paid Search Agency 100

Sharpspring

SEPTEMBER 9, 2022

But in any case, to be a success, it must help you generate and convert leads. That may lead them to another website — potentially a competitor’s! Remember the early years of Web 2.0, when web designers packed their sites with fancy Flash animations and dense grid layouts? A non-standard domain such as.biz or.co

SMB 63

SMB Marketing Websites Domain Lead Scoring 63

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. billion emails sent.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MAY 7, 2010

The presentation is not only funny is also engaging. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. United States License.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

The Effective Marketer

NOVEMBER 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Six Minutes Challenge Presentations can be boring. The rules are you have to present 20 slides with 20 seconds for each (total of 6:40). To present well in this kind of format you have to rehearse very well.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

Webbiquity

MAY 20, 2010

How can you make the most of those last few minutes before delivering an online presentation? What exactly is “Web 3.0?&# Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? ’ by Futurelab. Add this to Mister Wong.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

The Effective Marketer

MARCH 24, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# from the sales guy.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 7, 2011

From the discussion thread I liked two presentations that were shared, posted below. The first is an interesting research done by Jasmin Cheng (from Twist Image) about creative briefs in the industry, and the second is a presentation by Nick Emmel on how to properly write a creative brief. United States License. United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

MAY 18, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

The Effective Marketer

AUGUST 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Killed By Powerpoint Have you ever had the sensation of being killed, slowly and mercilessly, during a boring presentation? PPT should complement the presentation not encompass it. Happy 25th birthday! Rehearse 5.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

APRIL 6, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Biznology

JULY 10, 2014

Social media, in its early Web 2.0 However, in its present form, rather than flattening the power law distribution of opinions, social media seems to be consolidating a dumbbell curve model, where almost nothing bridges the two sides of a discussion. ” .

Social Media 80

Social Media Media Web 2.0 Long Tail Marketing 80

The Effective Marketer

OCTOBER 22, 2010

Also interesting to note that telemarketing as a budget item will also remain a key part of the budget, which shows outbound lead generation is still a strong component of most marketing plans. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 7, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

AUGUST 23, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

AUGUST 2, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

SEPTEMBER 29, 2010

Number of leads generated? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Buzz Marketing for Technology

OCTOBER 4, 2008

Somehow the fact that people tend to scan when they read online leads to a diatribe on how weve wasted our money by trying to get schools to come into the technological 21st century by bringing laptops into schools. Liveblogging forced me to listen more carefully to the presenters and the conversations that took place. END RANT ).

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

The Effective Marketer

MAY 3, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Buzz Marketing for Technology

JANUARY 28, 2009

When it’s present, nobody really notices. Romi Mahajan is Chief Marketing Officer of Ascentium Corporation, a leading interactive marketing and technology consultancy. Marketing too often over promises in the hope of attracting prospects but the product or service under delivers in the execution. Interop and other conferences.

ROMI 100

ROMI Web 2.0 Internet Marketing Paid Search Agency 100

The Effective Marketer

NOVEMBER 6, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

JULY 29, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 22, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

JANUARY 18, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 6: Focus on opportunities rather than problems Have you ever run a marketing campaign that didn’t present any problems, hiccups, or unforeseen obstacles? United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Buzz Marketing for Technology

JUNE 27, 2008

Technology is perhaps at the root of the advent of information overload, though it will also be part of the solution, by providing increasingly refined ways of filtering data to present the most valuable information to the right people. Jun 20, 2008 — Digital Media — Aus Web 2.0 who should drive Web 2.0

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Smashmouth Marketing

JUNE 15, 2009

GinnyBartosek : Sales doesn't view quality of leads the same way as Mktg. ESLundquist : #mpb2b Sandy Carter at #IBM says #google is now rating blogs higher than web sites. Learn web 2.0 Good news is that much of it is documented on twitter under hashtag #mpb2b. More tomorrow. At least we're not alone. via sandy_carter).

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Marketing Insider Group

JULY 1, 2010

How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor. Here are the few tips which can help you to get yourself heard and noticed amongst your target audience using social media.

Social Media 100

Social Media Resources Media Web 2.0 100

The Effective Marketer

DECEMBER 8, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100