Remove marketing-lead

Onalytica B2B

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Interview with Moni Oloyede

Onalytica B2B

Moni Oloyede – Marketing Technology & Marketing Operations Specialist. Key Topics: Martech, Marketing Operations. Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. I’m very passionate about marketing operations. No, leads are pushed down the funnel.

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Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

Depending on how familiar you are with influencer marketing or influencer relations, it may or may not come as a surprise that under its umbrella comes brand advocacy, too. The fact of the matter is, WOM is the most effective form of marketing; all other forms of marketing and advertising have WOM to thank for their success stories.

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10 Reasons Why We do Influencer Marketing

Onalytica B2B

Influencer Marketing- something you’ve probably heard a lot about recently. The main difference between traditional PR and influencer marketing is that the relationships built are mutually beneficial, genuine and organic, whereas PR often involves monetary agreements. LEAD GENERATION. CUSTOMER RETENTION.

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Interview with Andy Crestodina

Onalytica B2B

Andy Crestodina – Speaker, Author, Content Marketer, co-founder of Orbit Media. Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago.

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Influencer Marketing: How to Create Your Strategy

Onalytica B2B

So far we’ve covered what influencer marketing is and why you should be doing it , and provided clarity on how you can set your influencer marketing objectives. This week, we try and help you start creating your own influencer marketing strategy. Content marketing – amplifying earned media value of your content.

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Giving Pharmaceuticals an Influencer Health Kick

Onalytica B2B

Regulatory hurdles mean sharing content and mobilising influencers becomes a cumbersome process. Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry. This is not influencer marketing. Celebrity endorsements are risky and less effective than using social influencers.

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Is Employee Advocacy Just for B2B?

Onalytica B2B

Because of this, marketers in B2B and B2C have very different objectives, strategies and tactics to reach their target audience and drive action. This creates a longer and more complex buyer journey involving multiple stakeholders in the decision-making process.