EMagine B2B Blog

AUGUST 4, 2014

Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. A Multi- Network Effort.

Social Media 40

Social Media Traffic Tactics Media 40

Content Standard

MAY 8, 2018

From YouTube’s linked videos to the way Snapchat and Instagram Stories link videos together to create larger narratives, businesses are using a content architecture that keeps consumers engaged by quickly moving them to the next piece of content. They serve as pieces of a larger ecosystem, and UX design must reflect this fluidity.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Email marketing (outbound, lead nurturing, customer communications). Image credit: Andrea Piacquadio from Pexels. Owned content (website and blog).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Industrial Marketing Today

JULY 14, 2010

What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Albacross

JANUARY 17, 2020

For 2020 we will continue focusing on getting leads and converting these leads into sales. In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Lead Management.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. What was Linkedin Thinking?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

FEBRUARY 23, 2015

The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare, and $1 million in new business. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500%, and new qualified sales opportunities by $3.4

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Outgrow

MAY 21, 2020

Did you know that Content Marketing costs 62% less, yet generates over three times as many leads as outbound marketing? Moreover, it is a specialist that helped define YouTube as a premier destination for gaming content. The brand boasts of big brands like P&G, Microsoft, Disney, Pepsico, and LinkedIn. Success Stories.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

SnapApp

OCTOBER 8, 2015

Interactive content compliments (and often leads to) long-form static pieces like white papers and ebooks. With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

ClearVoice

JULY 12, 2022

With individual landing pages, many using the solutions above as lead magnets, you can craft a message for very specific buyers within an industry and give them the impression the website was made just for their individual needs. ” Emails, brochures, and outbound materials should address the prospect by name.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result? Interactive content.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. You’ll have another medium to accelerate brand awareness, generate more leads, and develop authority as an industry leader. To generate leads. YouTube to host videos.

Conference 69

Conference Lead Generation Work Management Marketing Management 69

Webbiquity

FEBRUARY 21, 2017

Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine. Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Webbiquity

FEBRUARY 24, 2015

How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account. through integrating your YouTube channel with your Google+ account. Infographic: Search Ranking Made Simple by Sword and the Script. 15 Step SEO Checklist for 2015 by Social Media Today.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Hubspot

JULY 21, 2015

Let's say you're using PPC as your primary means of generating leads for your business. You need more leads, and decide to bid on the term "infographic generator" for $2 a click. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. That is, if you want the leads to keep coming.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28