B2B Marketing Traction

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LinkedIn Product and Services Pages Discontinued

B2B Marketing Traction

Today LinkedIn Products and Services pages will be discontinued. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Now, LinkedIn is offering Showcase pages instead. Showcase pages allow a LinkedIn member to follow something a company is showcasing.

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Mastering LinkedIn Workshop in Los Angeles January 23, 2015

B2B Marketing Traction

Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. LinkedIn marketing'

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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013.

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8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show. Create a LinkedIn Group for the show.

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The Death of Salesmen, Really

B2B Marketing Traction

There was an awkward pause, after which the sales man launched into a fast-paced monologue about how he’s using social media to do lead generation. I’ve logged hundreds of thousands of hours on social media in the last five years (ten years on LinkedIn). .” I was silent, waiting for the ideas.

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Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Inbound marketing specialists optimize content to attract the right leads and convert leads to customers.

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How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Others like LinkedIn and Facebook require that customers accept your invitation. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty.

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