Navigate the Channel
MARCH 6, 2023
The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option.
NuSpark Consulting
FEBRUARY 3, 2019
It’s essential to reach the right people with your content marketing to generate qualified leads for the sales team to convert. Can you imagine the advantages of being able to get your content read by the audience of a publication like Forbes, or Inc.com? Example goals could be: Driving new top-of-funnel leads.
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Webbiquity
MARCH 31, 2022
With B2B marketing, it’s all about value. An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. So, before pitching your product, your first step should be to establish your unique value proposition.
Brandpoint
MARCH 28, 2023
One respondent from an internal PR team at a regional organization stated: “It is difficult to calculate the return on investment in the public relations industry, and the relevant analysis tools and data quantification systems are not perfect.” High-quality content will lead to high-quality results.
The Marketing Blender
JUNE 5, 2024
Are your B2B lead generation efforts feeling a bit…underwhelming? Maybe your pipeline is sputtering, or the leads you do get just aren’t ready to buy. For innovative B2B companies or those with complex selling environments, traditional lead generation tactics often fall short. You are not alone.
ClearVoice
MARCH 19, 2021
What is media relations? Media relations is a form of public relations. The goal of media relations is to educate the media (newspapers, radio, television, and other forms of journalism) to report on a company’s objectives, accomplishments, and management accomplishments. Talent attraction and retention.
SmartBrief - Marketing
AUGUST 14, 2023
Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. A talented and seasoned in-house lead with a deep rolodex and a supporting junior team can better connect the company’s voice and generate coverage than many PR firms.
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