The Effective Marketer

MARCH 12, 2009

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. This will help you in two ways.

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Heinz Marketing

MAY 11, 2020

It’s a lot of change– changing how they communicate with customers, changing their content strategy. This week’s episode is entitled “ Marketing’s Leadership Moment: Pivots and more with Kevin Marasco ” Kevin is the CEO of Zenefits. We’re sitting in two different places here. How are you guys doing?

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Martech

JANUARY 20, 2022

Webinars , which have been produced since the 1990s, are one variety of virtual event. These activities include audience polling, chat, Q&A, along with elements intended to entertain the audience like group yoga, bartending, DJ/music events, and virtual swag and meals delivered to the attendee’s location.

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Optinmonster

NOVEMBER 13, 2020

It’s why just about every successful company has a B2B email marketing strategy. But, how do you build a B2B email list in the first place? Fortunately, there are powerful, yet simple, tactics you can use to turn more of your website visitors into email subscribers. Why You Need a B2B Email Marketing Strategy.

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Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., Our primary goal is to deliver value to our audience, and this is often hard to quantify through traditional means. The numbers can suggest value, but often you go with your gut. They all need to be excellent if you want to proceed.

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Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. Wouldn’t it be better to find new ways to bring people to the high-value content you’ve already created? But you also increase the number of people to split the eventual leads with.

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Hubspot

JANUARY 14, 2015

I was a Sales Planner, which entailed trafficking and reporting on ad campaigns including banners, emails, and pop-ups (remember those?). Sometimes we forget that every successful innovator, leader, and business executive had to start somewhere before getting where they are today. 1) Aaron Goldman , CMO at Kenshoo. Follow @AaronGoldman.

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Customer Experience Matrix

MAY 20, 2009

I haven’t looked closely at any of these but they all seem to promise the core demand generation capabilities of email, landing pages, automated nurturing, lead scoring, and sales system integration. Well, I wouldn’t ask the question if I weren’t leading up to something. This brings us back to features.

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Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s central to your outreach and campaign efforts … especially your social strategy. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. Video as a strategy is quite the opposite.

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Video Marketing Sales Management Work Management Marketing Management 101

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

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Adobe Experience Cloud Blog

APRIL 23, 2012

Read Part 1: Lead Generation and Nurture.). Here are our top 7 tips for getting the most value from your content marketing during an economic downturn: 1. Know your Audience. And don’t assume that every potential buyer has the same challenges, or the same reasons for researching a new product or service.

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Heinz Marketing

JULY 16, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This episode will air for the first time on 8/2/18 but you can listen in and read the transcript now! We’ve featured some great guests! Definitely check out : Hyper Growth Marketing Sales Conferences.

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Optinmonster

AUGUST 27, 2023

These days, content is one of the best ways to raise brand awareness among a targeted audience. Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Without the right content marketing strategy, tactics, and tools, you won’t get those benefits. There’s just one problem.

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SnapApp

FEBRUARY 12, 2019

Interactive assets and qualifying leads. B2B lead generation would be far more effective if more marketers used interactive assets to uncover buyer intent. These assets don’t have to be gated, and they provide your prospects with some value in exchange for their information. Who wants to read yet another text-heavy white paper?

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Single Grain

SEPTEMBER 7, 2023

Which leads us to… 2) Know Your Enterprise Customer If you’re reading this article, it’s highly probable that you’re part of a B2B company that’s aiming to captivate the attention of larger clients and bigger deals. For one thing, virality is largely unpredictable.

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Single Grain

NOVEMBER 8, 2019

Finding the right content to answer the customer’s questions, nurture their opinion of and relationship with you, and ultimately convert leads into paying customers is hard. Do I really need to write white papers and e-books? All these people are your leads – or potential customers. The thing is, selling isn’t that easy.

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Unbounce

OCTOBER 31, 2019

It’s the next step in keeping people engaged with your brand or product, generating continued goodwill, further qualifying your leads—or even increasing order values or making more sales. When it comes to your digital campaigns, how you say thank you should be an essential cornerstone of your post-conversion strategy.

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Convince & Convert

APRIL 22, 2016

That’s why I was so excited to chat with Dan Hanrahan from Sigstr, the company that is effectively harnessing the power of email signatures for simple marketing that works. We use this in our emails at Convince & Convert, and I highly recommend you check it out. I’ve got my money on this deal. It is awesome.

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