Marketing Insider Group

JUNE 11, 2010

Finally, I provide practical tips for developing your own strategy, gaining the buy-in required to execute the plan and working with your executive team on marketing their own personal brands to your customers. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

DECEMBER 15, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share: Read more from Social Media B2B Marketing , Social Media , Social Media Campaigns , Strategy Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Web 2.0 Media B2B 100

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

JULY 6, 2010

A recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%. by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads?

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

NOVEMBER 2, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share: Read more from Strategy marketing plan Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

OCTOBER 5, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

JULY 1, 2010

How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor. Harnessing the Power of Twitter: Tips from Guy Kawasaki The focus of this discussion is how companies can leverage Twitter to grow their businesses.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

JUNE 9, 2010

and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Share your thoughts, post a comment.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

AUGUST 26, 2010

How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor. Harnessing the Power of Twitter: Tips from Guy Kawasaki The focus of this discussion is how companies can leverage Twitter to grow their businesses.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

DECEMBER 7, 2010

In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? This got me to thinking. Brian starts by saying that “companies are not adapting quickly enough.&#

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

AUGUST 24, 2010

For those that are unfamiliar with tweet chats, they can be defined as prearranged discussions that happen on Twitter through the use of a predefined hashtag. Formal Twitter tweet chats are arranged in advance and occur at a specific time. participant (non-person) kept hawking an upcoming paid event.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

AUGUST 19, 2010

Take personal accountability and decide what to change. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And change it now.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

AUGUST 17, 2010

Share: Read more from Strategy B2B Marketing , Content Marketing , Customer Satisfaction & Loyalty , Inbound Marketing , Lead Qualification , marketing , Marketing Innovation , objectives , Social Media , Strategy Click here to cancel reply. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

JUNE 18, 2010

If the objective of the ad buy is leads, then the media property should be able to assist you in driving the right message to their audience to identify relevant contacts for your sales teams. There are other traditional techniques that many B2B marketers can use to drive leads today such as telemarketing, blogs, and others.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

JUNE 22, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share: Read more from Mobile B2B Marketing , Mobile , Social Media 1 Comment Post a comment Trackbacks & Pingbacks Jubaloo Mobile — Mobile Marketing Agency & Mobile Media Placement Click here to cancel reply. Share your thoughts, post a comment.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

AUGUST 5, 2010

That’s according to Jeremy Victor , editor-in-chief of B2Bbloggers.com and Founder of Make Good Media during an exchange we had with Marketing Consultant and Social Media Strategist Sima Dahl on twitter when the report came out. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

NOVEMBER 1, 2010

Share: Read more from Social Media B2B Marketing , Marketing Innovation , Social Media , Social Media Campaigns , Strategy 1 Comment Post a comment Trackbacks & Pingbacks Integrate Social Media Into Your Marketing Mix | B2B Marketing Insider | Media Marketing Click here to cancel reply. Share your thoughts, post a comment.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Marketing Insider Group

NOVEMBER 30, 2010

I suggest you spend the time to watch the videos of Facebook’s CEO Mark Zuckerberg, Twitter’s CEO Evan Williams and also Robin Li, Chairman & CEO of Baidu. Advertising: Mary actually showed a bit of her personality here as she nostalgically remembered that the good ads of yesteryear caused us all to act.

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

NOVEMBER 9, 2010

For the self-employed, blogging is a means to attract new business and new clients to their business, whereas “hobbyists&# are simply looking for “personal satisfaction.&# Join the live discussion on Twitter using # BlogWell. But using Twitter, and Facebook are also necessary for giving other information.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

AUGUST 3, 2010

He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Kent calls social media “essentially the world’s largest focus group.&#

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

AUGUST 12, 2010

Give them leads they can close and then we can all share in the success of hitting the numbers. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share your thoughts, post a comment.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

DECEMBER 21, 2010

And on the creative side where we advertisers are fighting to break through the boring clutter and break out from the pack, this is an important point Personalization. If you want to create a viral campaign, having something really cool and futuristic that is also personalized is one great way to do it. Virality.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

JUNE 24, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

JUNE 3, 2010

Create content (blog, video, etc), Optimize that content for Search (titles, URLs, meta data), Promote Content on Social Media Networks (FB, LI, Twitter, etc). The simplest way for B2B content marketers to get found by the right prospects and convert qualified web visitors into leads is via Blogging (IMHO). Wash, Rinse, Repeat.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

SEPTEMBER 15, 2010

Social Media And Your Personal Brand. I closely follow people on Twitter who are active in sharing information relevant to my job. Many college kids do not use Twitter or LinkedIn. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? They “like&# you as part of an expression of who they are.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

DECEMBER 9, 2010

But the growth just keeps going for the users on the major social sites Facebook, Twitter and LinkedIn. Here is a review of how I work social media into my routine: Scanning, Monitoring, Prioritizing: I start each day with a quick glance at the blackberry for urgent emails and mention notices from twitter, Linkedin and Facebook.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. We all have a brand and need to channel our inner Brian Solis.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. We all have a brand and need to channel our inner Brian Solis.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

NOVEMBER 24, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share: Read more from Strategy B2B Marketing , Content Marketing , Inbound Marketing , Marketing Innovation , Search Marketing , Social Media Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

NOVEMBER 11, 2010

There is a more scientific study released today from eMarketer that backs up my point by saying that only 60% of large companies are on Twitter and while the growth is huge compared to the 35% on Twitter just a year ago, I am still surprised that it is not higher. Still asking if social media is worth the effort.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

OCTOBER 26, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

DECEMBER 14, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share: Read more from Strategy B2B Marketing , Strategy 1 Comment Post a comment Trackbacks & Pingbacks » Blog Archive » Whatever Happened To The Business Case Click here to cancel reply. Share your thoughts, post a comment.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

OCTOBER 19, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

SEPTEMBER 9, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? It doesn’t mean we can’t orchestrate the movement. In fact, we will likely work much harder but with greater and more rewarding outcomes. Related Posts: Why Do You Tweet? Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

JULY 13, 2010

Business pros find value from social media channels in 3 main ways: to “Connect” on sites like LinkedIn and Facebook , to “Collaborate” on sites like Toolbox or the SAP Community Network (disclosure: I work for SAP) and to “Share” on sites like Twitter and Slideshare. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100