3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
ViewPoint
APRIL 28, 2015
The best known examples are Staubach to Person in 1975 and Flutie to Phelan in 1984. The ways sales executives follow up on leads is a little like trying to win games with the Hail Mary. Familiarize yourself with their Twitter presence—specifically the hashtags they use—to get a sense of their interests and beliefs.
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