Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? We need to be speed racers.

Top of Funnel 100

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Marketing Insider Group

OCTOBER 5, 2010

You can review both How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity for more detail on the emerging need for marketing to drive real sales and to quantify efforts. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing.

Paid Search Agency 100

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Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? Why am I in Marketing?

Social Media 100

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Marketing Insider Group

AUGUST 24, 2010

While marketers have embraced these chats as a way of connecting with fellow marketers and sharing ideas, companies/brands have been relatively non-existent in these conversations. This has resulted in marketers focusing on trying to enlist these individuals to become brand advocates. What do you think?

Organization 100

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Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? required) to prove it.

B2B Marketing 100

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Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. First is “ Marketing Can Do Better &# by Umair Haque.

Planning 100

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Marketing Insider Group

OCTOBER 28, 2010

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. It starts with reaching across functional areas.

Planning 100

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Marketing Insider Group

JULY 6, 2010

While integrated marketing approaches are nothing new, email and social media are especially complimentary marketing tactics. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Learn more at: [link].

Social Media 100

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Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

B2B Marketing 100

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Marketing Insider Group

JUNE 29, 2010

Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Doug Jul 7 2010 Forget about cost per lead, what is the cost per close? Augmented Reality For B2B Marketing in 2011?"

Telemarketing 100

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Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Know them all.

Lead Scoring 100

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Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! This got me to thinking.

Demand Generation Agencies 100

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Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. I am in Marketing so, yes, this is my ego objective. I am an online and social media marketing strategist for a large B2B company in a highly competitive industry. This website is my attempt to extend those efforts.

B2B Marketing 100

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Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. It used to be so easy.

B2B Marketing 100

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Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? So here I will describe why I am in Marketing.

B2B Marketing 100

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Marketing Insider Group

JUNE 11, 2010

Finally, I provide practical tips for developing your own strategy, gaining the buy-in required to execute the plan and working with your executive team on marketing their own personal brands to your customers. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.

Social Media 100

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Marketing Insider Group

AUGUST 12, 2010

And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. So marketing sends more. Sales says they want better leads. So marketing tightens the quality standards and sends fewer but higher quality leads. Conversion plummets.

Work Management 100

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Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. I am in Marketing so, yes, this is my ego objective. I am an online and social media marketing strategist for a large B2B company in a highly competitive industry. This website is my attempt to extend those efforts.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

PureB2B

AUGUST 19, 2018

Additionally, the research firm, SiriusDecisions, found that the typical cycle has extended by 22% over the last five years because the online marketing mix has made things more complex and there are now more decision-makers involved in the process. Clogging up your pipeline with leads that aren’t ready slows down the cycle.

Top of Funnel 89

Top of Funnel Paid Search Agency Sales Qualified Leads Sales Cycle 89

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. and “ what can we achieve ?”

Social Media 100

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Marketing Insider Group

NOVEMBER 2, 2010

It was Frank Sinatra singing “ White Christmas “ It’s a great time to be a marketer: Toys R’ Us sent their first toy catalogue this past weekend. Plus one shameless backlink to a story of my own on marketing planning. Related Posts: How To Focus On Your Marketing Plan Internet Trends From The Web 2.0

Web 2.0 100

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Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Social Media 100

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Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? So here I will describe why I am in Marketing.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

SEPTEMBER 9, 2010

And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? While this sounds very much like the common definition for Integrated Marketing Communications, the author is suggesting that we need to go farther and deeper in coordinating marketing plans.

Social Media 100

Social Media Brand Identity Branding Media 100

ViewPoint

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? Let me go out on a limb and propose the top five media for your lead generation toolkit. Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

JULY 1, 2010

Social Media Tips for Marketers The highlight of this article is the section on “The Art of Conversation” from Jason Falls, who shares essential tips for everyone that is looking to participate in social media. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

SEPTEMBER 15, 2010

At the same time, it is just another marketing channel. The reason I believe marketers are so confused about social media is because of this paradox. So I thought it was best to identify a clear framework for marketers to use to create successful social media strategies. Channel: not every marketer belongs on Facebook.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. Do these 2 things and you will find valuable leads. And this is where many B2B marketers stumble.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

NOVEMBER 11, 2010

You can view all the articles posted on socialmedia.org and also in the “Social Media&# category of B2C Marketing Insider. A common theme: almost all the presentations highlighted the importance of identifying and working with the top influencers in your target market as a key starting point and component of success.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

AUGUST 26, 2010

Social Media Tips for Marketers The highlight of this article is the section on “The Art of Conversation” from Jason Falls, who shares essential tips for everyone that is looking to participate in social media. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Need to Drive Leads? Summit Holy Cow!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

PureB2B

AUGUST 19, 2018

Additionally, the research firm, SiriusDecisions, found that the typical cycle has extended by 22% over the last five years because the online marketing mix has made things more complex and there are now more decision-makers involved in the process. Clogging up your pipeline with leads that aren’t ready slows down the cycle.

Top of Funnel 62

Top of Funnel Paid Search Agency Sales Cycle Sales Qualified Leads 62

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? This is not hard.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? This is not hard.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Terminus

APRIL 22, 2019

Regardless of whether your organization is fully invested in an account-based marketing strategy or still primarily relying on a lead-based approach, you’re likely familiar with what Terminus Chief Evangelist Sangram Vagre calls “ABM 1.0.” Engage: Stagger Your Marketing Mix to Optimize Results. Enter: ABM 2.0, strategies.

Account Based Marketing 22

Account Based Marketing ABM Cost per Lead Marketing & Strategy 22