Valasys
OCTOBER 10, 2019
Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).
Valasys
AUGUST 27, 2019
Abiding by the norms of GDPR is inexplicably important like it has never before because not only the defiance of the norms can lead to hefty fines but can also deteriorate the reputation of a particular brand. Setting up an email preference center is an essential pre-requisite for marketers to optimize their email marketing endeavors.
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Valasys
SEPTEMBER 16, 2019
The marketers should opt for an all-inclusive & blended content approach to attract, engage & convert the prospects. Therefore, the content marketers need to have high-quality & well-synchronized content strategies in place to attract, engage & convert an increased number of audiences on the platform.
Valasys
SEPTEMBER 10, 2019
B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions.
Valasys
AUGUST 19, 2019
The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. However, to build an effective lead generation strategy, one needs to start from the basics.
Valasys
NOVEMBER 22, 2019
Clearly, a lack of confidence in answering delineates that probably you are not executing an optimal blog content strategy focused on bolstering the Return on Marketing Investment (ROMI). Blogging is of high importance for brand discovery as well as for the lead generation. How often should you blog for business?
Valasys
SEPTEMBER 25, 2019
To keep the Customer Acquisition Cost (CAC) at an optimal & not to scale the Lifetime value (LF); the B2B companies can opt for either a generalized or explicit targeting methodology (keeping in view their niche & audience base). Most content syndication publishers have a range between $20 – $80 Cost Per Lead (CPL).
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