Lead Nurturing Lead Qualification Presentation Telemarketing 
Biznology
JULY 31, 2015
Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. Which leads me to 5 Do’s and Don’ts of B2B lead qualification.
markempa
MAY 9, 2007
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What’s lead nurturing? Register here.
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markempa
OCTOBER 2, 2006
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
ViewPoint
JANUARY 9, 2014
Actually I take that back, it’s not okay if you pass those 10 leads to quota-carrying sales reps. It is okay if you filter those leads via a combination of lead nurturing and sales development (or lead qualification) before you pass to your sales team. James Obermayer | Sales Lead Management Association.
The Point
FEBRUARY 24, 2011
One caveat to this research is that it’s based primarily on consumer sales leads, though anecdotally I haven’t found consumers any more tolerant of repeated sales calls than businesspeople. In an era of marketing automation and automated lead management, you don’t have to rely solely on phone calls to follow up on leads.
markempa
NOVEMBER 7, 2007
After a long partnership with MarketingSherpa as a featured speaker and presenter at their B2B marketing summits, we made the decision to be acquired by MECLABS Group, the parent company of MarketingSherpa and MarketingExperiments. So that's why many of you probably don't know what I do in my day job as CEO of InTouch.
markempa
JUNE 28, 2007
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.
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