Lead Generation Lead Scoring Marketing Budget Creation Training 
Webbiquity
MAY 30, 2023
2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.
Marketing Insider Group
DECEMBER 21, 2020
Enough with the negativity and cliches. Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Neglecting customer retention to focus on lead generation. What have you learned in the last year?
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Oktopost
JULY 15, 2020
For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. Consider: You get more leads.
Marketing Insider Group
JANUARY 31, 2023
Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. 7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic.
Tomorrow People
MARCH 13, 2018
Having well designed content isn’t good enough. You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers.
The Effective Marketer
SEPTEMBER 23, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Training Who doesn’t like free stuff? I sure do, especially when it comes to marketing. The event was on September 16 but I was travelling and missed it.
accelerate agency
FEBRUARY 17, 2023
Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?
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