Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Why is Lead Generation Important for SMBs?

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Metadata

AUGUST 24, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. Take Twitter, for instance.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

The ABM Agency

JANUARY 2, 2023

In this blog post, we’ll be exploring the three most popular B2B marketing campaigns: account-based marketing (ABM), B2B lead gen and demand generation (Demand Gen). The goal of Demand Generation is to generate a consistent flow of qualified leads that can be nurtured over time.

Lead Ranking 52

Lead Ranking Lead Gen Marketing Qualified Leads Account Based Marketing 52

Metadata

AUGUST 16, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. In this post, we’re going to take these strategies a step further and look at how to ensure LinkedIn campaigns result in lead generation and showing business value for your organization or your client. .

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

Inbox Insight

OCTOBER 19, 2023

While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts. It’s a long-term strategy that focuses on building brand awareness and positioning.

Demand Generation 106

Demand Generation Demand Generation Agencies Lead Generation Demand 106

Heinz Marketing

APRIL 19, 2022

So many companies are stuck using their tried-and-true sales tactics, that they haven’t considered what modern channels and strategies consumers use today. Under this new digital landscape that modern B2B customers are adapting to, there are new lead generations trends developing alongside it them. Leads: How do You Classify Them?

Lead Generation 103

Lead Generation Webinar Metrics Sales Qualified Leads Generation 103

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. Virtual events and webinars (52%).

Marketing Budget 349

Marketing Budget Marketing Budget Creation Budget Programs Research 349

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Smashmouth Marketing

NOVEMBER 12, 2009

I had the pleasure today of participating in the Richardson Connect webinar series. Let me outline that procedure ramping up to a webinar, focusing not on presentation tips but on the production of the webinar itself. Go Live - At start time, announce that the webinar will begin shortly. Nigel Edelshain of Sales 2.0

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

NOVEMBER 12, 2009

I had the pleasure today of participating in the Richardson Connect webinar series. Let me outline that procedure ramping up to a webinar, focusing not on presentation tips but on the production of the webinar itself. Go Live - At start time, announce that the webinar will begin shortly. Nigel Edelshain of Sales 2.0

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Webbiquity

JUNE 7, 2018

Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Social Media Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Mailmunch

MAY 20, 2021

One of the platforms that are underutilized a lot is social media. . billion people use social media worldwide, making it the perfect channel for businesses to reach and generate leads. It’s all about using the right tactics to reach the right audience at the right time. . Ideas for lead generation .

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

SmartBug Media

OCTOBER 9, 2019

Keep reading for tips and guidance on creating, assessing, and improving your strategy for lead generation marketing. Whether you’re auditing specific conversion paths, or reviewing the full scope of your lead generation strategy, understanding your personas is critical to your success. Consider a Persona Refresh.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Optinmonster

DECEMBER 22, 2022

Ready to start or improve your email lead generation strategy? Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. Let’s get started!

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Social media benefits are unclear. 9 B2B Social Media Marketing Stats and Facts.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

DealSignal

DECEMBER 28, 2021

Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. When interest is created, your audience is more likely to visit your website or social media, click on ads, or visit landing pages.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

SendX

MAY 6, 2021

As simple as it sounds, without leads, you don’t have customers, which means you don’t have a viable business. An effective lead gen strategy is the bedrock of any successful enterprise. Think signing up for a new social media platform or checking out your basket on an ecommerce store. At least not for long.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Contently

DECEMBER 10, 2020

As we prepare for 2021 and think through budget, headcount, and strategy, here are five areas top of mind for me. Instead of turning away from them entirely, though, we launched a bi-weekly webinar series called “ Real Time Banter ” back in April. Email has typically been our best content format. Remaining agile.

Planning 216

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 216

Zoominfo

DECEMBER 28, 2020

When you consistently identify and interpret B2B buying signals, you create more predictive strategies for both sales and marketing. Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. Sales then gets qualified leads they can close sooner. And you improve your ROI.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

SWZD

MARCH 28, 2018

Measuring returns on your social media B2B efforts can be confusing, and even incomplete, if you don’t know how to best anticipate and calculate your results. Knowing how to determine B2B social media ROI within the specifics of your program is the first step. on social media marketing in 2016 alone.

Social Media 48

Social Media ROI Demand Generation Agencies Media 48

Only B2B

DECEMBER 29, 2022

Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Your business relies on generating qualified leads and making sales. So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. Demand gen” allowed marketers to either replace the lost or compromised channels of in-person meeting and live events, or it allowed marketers to give a shot in the arm to their entire B2B strategy.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.

ROI 100

ROI Lead Gen Lead Scoring Lead Ranking 100

The Point

DECEMBER 6, 2010

7 Mistakes To Avoid In Your Next Webinar Invitation. Salesforce.com Webinar Invitation Gets It Right. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Help Our Client Choose a Logo (Poll). Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. The First (Almost) Clickable Direct Mail.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Convince & Convert

MAY 19, 2016

Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. Blogging also gives you exposure on social media sites, which dramatically broadens your audience. To further nurture and nourish your leads, consider a webinar. Guaranteed.

Top of Funnel 97

Top of Funnel Webinar Metrics Marketing Funnels Content 97

markempa

NOVEMBER 4, 2013

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences.

Lead Nurturing 120

Lead Nurturing Enterprise Management Lead Ranking Webinar Metrics 120

Sharpspring

MARCH 21, 2022

Have you ever caught yourself saying something like “I do social media for companies, but I don’t really look at my own channels!” You might have a solid agency marketing strategy rolling when client work is light, but as soon as the strategy starts becoming successful, efforts get diverted to new client tasks.

Advertising Agencies 81

Advertising Agencies Paid Search Agency Ad Agencies Webinar Metrics 81

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Call it Lead Gen 2.0, Most have social media presence, get piped in there as well.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Call it Lead Gen 2.0, Most have social media presence, get piped in there as well.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Directive Agency

MAY 24, 2017

In this post, I will focus on the individual value of each tactic and how striking a balance between them can empower your B2B marketing strategy. Demand Generation Versus Lead Generation. While my Snapchat anecdote is not a B2B example , it should have illuminated how demand gen and lead gen are often codependent.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

Only B2B

FEBRUARY 16, 2022

Do you wish to increase your lead generation business in 2022? But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. B2B marketers now have to copy this strategy from B2C marketers.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Valasys

AUGUST 18, 2020

LinkedIn, besides, being a popular professional networking website can also be used as an effective tool to generate leads for B2B companies. According to LinkedIn, 80% of B2B leads coming from social media are generated by LinkedIn. Step 2: Determine Your LinkedIn Marketing Strategy. Use eBooks and Whitepapers.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Outbrain

AUGUST 22, 2021

Lead generation is a strategy for driving traffic to your product or business. Essentially, it is a set of marketing activities and processes that bring leads into your business, but lead generation for startups is not the same as lead gen for other types of companies. Host a webinar to get new leads.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59