Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Inbox Insight

APRIL 22, 2024

By implementing strategies, such as content marketing, businesses can effectively boost brand recognition, build relationships with customers, and drive valuable traffic to their websites. Enhanced lead quality Simply creating content and driving traffic to your website won’t suffice in achieving meaningful outcomes.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Martech

SEPTEMBER 22, 2021

Similarly, the NFT could very well become a part, however big or small, of nearly every marketer’s arsenal. If consumers collect and trade NFTs, and show them off as part of their digital personalities, brands might consider this almost like another social media platform. A closer look at marketing automation’s core features.

Marketing Automation Services 110

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 110

NuSpark Consulting

SEPTEMBER 14, 2015

You’ll capture them if blogs and content are thought-provoking and address business problems. You can send newsletter campaigns via marketing automation but watch for prospects who click and visit your site often. With gates, you’ll capture leads. You need to follow-up on them.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

Sharpspring

NOVEMBER 17, 2020

Importantly, automation is the key to each of these! Keep reading to find out what you need to know about these top marketing trends for 2021. Trend #1: Automated Campaigns. Marketing automation is becoming a big deal for companies all over the world. Trend #2: Mobile Marketing.

Marketing AI 65

Marketing AI Trends Automation Campaigns 65

Lead Liaison

MAY 3, 2019

*Evaluate lead capture options – Most trade shows partner with a lead retrieval provider for exhibitor lead capture. Consider an event lead management solution, like GoExhibit!, Try an omnichannel approach, which can include direct mail, email, social media, and more!

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. At the end of the experience, 82 unique leads submitted contact information to learn more about Lead liaison Games, Gift Card Rewards and Universal Lead Capture.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

Brandpoint

JUNE 1, 2018

Lead generation is largely dependent on gated content. Content behind a lead capture form holds a lot of value to the reader, giving them insights that help build your credibility and ultimately deliver you a more qualified lead. Marketing automation platforms are extremely useful when it comes to lead generation content.

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Lead Generation Lead Scoring 76

NuSpark Consulting

AUGUST 23, 2012

It’s an essential internet marketing tactic. If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. Remember: helpful content builds trust- trust builds leads- leads become sales. Direct lead capture opportunities.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

It’s an essential internet marketing tactic. If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. Remember: helpful content builds trust- trust builds leads- leads become sales. Direct lead capture opportunities.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. Use this to your business’ benefits to help generate leads.

Marketing Automation Services 123

Marketing Automation Services Budget Programs Enterprise Management Work Management 123

Smashmouth Marketing

SEPTEMBER 30, 2009

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

NuSpark Consulting

JULY 15, 2011

Additionally, our content approach covers three main goals: Increased website traffic. Increased leads. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Now we get to social media. Increase sales.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Additionally, our content approach covers three main goals: Increased website traffic. Increased leads. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Now we get to social media. Increase sales.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone. Image Source.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Optinmonster

OCTOBER 30, 2020

Marketo is marketing automation software for high-growth businesses and large enterprises. It comes with everything you need to create personalized and automated email campaigns. A Marketo popup is a lead capture form that sits on top of your website content. Boost site traffic. Redirect traffic.

Marketo 81

Marketo Marketing Automation Services Display Trigger Marketing 81

NuSpark Consulting

OCTOBER 27, 2013

Test offers with lead capture strategy. A multi-media strategy works best. Measure: Event tracking with Google Analytics; YouTube analytics, Tagged links on channels of distribution, click rates, video views, social media shares and comments, Leads generated, ROI reporting. . Match offers with target audience.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Circle Studio

NOVEMBER 8, 2018

Fast forward to 2018 and the landscape has seen a 4,453% increase in solutions now available to marketers. Today there are nearly 7,000 marketing software vendors, which include tools for website content management, CRM, email marketing, social media management, content marketing, SEO and collaboration among many others.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Marketing Insider Group

JULY 15, 2020

Automation is certainly a hot-button topic these days, especially among data-driven marketers. According to recent research from Social Media Today, 3 out of 4 marketing teams are utilizing automation in some form in their current strategies. Email marketing campaigns. Social media scheduling and management.

Marketing Automation Services 320

Marketing Automation Services Marketing Automation Automation B2B Marketing 320

SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Step Three: Install the HubSpot tracking code, and filter out your internal traffic. Account Setup.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Hubspot

MAY 29, 2019

You can set up web forms , popup forms , and live chat software for lead capture. When you expand into the paid tiers, things get really sophisticated with advanced marketing automation. Ultimately, the tool allows you to: Grow your traffic, convert leads, and prove ROI for your inbound marketing campaigns.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., email, mobile, social media, and websites). What do marketing automation tools do?

Marketing Automation Services 116

Marketing Automation Services Enterprise Management Work Management Marketing Management 116

Lake One

JULY 9, 2020

Your site traffic is growing. Your blogging, social media, and offline brand development are all working. You kick back, relax, and wait for the leads to flow in. But aside from the robo-SEO service from Kazakhstan, your lead forms aren’t doing much. How to Set Up a HubSpot Lead Flow. You did it! What’s wrong?

Hubspot 52

Hubspot Sales Qualified Leads Lead Scoring Lead Ranking 52

ActiveDEMAND

OCTOBER 21, 2019

HubSpot provided a visual to show how closed-loop marketing works in four stages: Let’s take a closer look at the stages. Stage 1: Visitors land on your website from different traffic sources. Your analytics software captures wherever they are coming from as their referral source.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

Valasys

JANUARY 17, 2019

A B2B email message serves multiple purposes like: Attracting prospects Nudging prospective leads that are already in the pipeline closer to a sale Connecting with customers and reinforcing their decision to buy from you Establishing a company’s authority as a thought leader. Craft a lead-capture form.

Email Marketing 40

Email Marketing B2B Marketing Work Management Marketing Management 40

NuSpark Consulting

JANUARY 21, 2012

General B2B Marketing & Lead Generation. Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Search Marketing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

PureB2B

MAY 30, 2022

Just by aligning your content with somebody’s pain points at the right time can result in an increased flow of qualified leads. ? Capture interest during the buyer journey. An effective B2B marketing campaign is one that’s delivered on time. Traffic sources. Time on site/time on page. Volume of content consumed.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

NuSpark Consulting

DECEMBER 5, 2011

All activity of the lead generation process needs to be measured via a robust analytics program. Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close. By optimizing website and landing page traffic; conversion lifts will increase. E- Email Marketing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

The Lead Agency

JUNE 5, 2018

Setup Lead Acquisition and Lead Capture Tools. Your B2B website should have forms for capturing leads on every page, accompanied by strong Calls-To-Action (CTAs). Lead magnets are another great way to entice visitors to leave their contact details in exchange for useful content. Invest in Quality SEO.

Top of Funnel 54

Top of Funnel Marketing Websites Lead Scoring Lead Ranking 54

Single Grain

SEPTEMBER 22, 2022

61% of marketers consider generating more traffic and new leads to be their biggest challenge. So what’s a marketer or sales rep to do? Use lead generation software — that’s what! Lead generation tools help you nurture and convert them into paying customers. Capture emails and other information.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

QuanticMind

JUNE 29, 2018

Here’s an example map for NFL.com: You may or may not already have clear hubs for your marketing stack. Usually, your content management platform, main marketing automation solution, and CRM will serve as hubs for your stack. This is a great option to build brand awareness and attract top-of-the-funnel traffic.

CMS Development 40

CMS Development Marketing Automation Services Industry CMS Ad Building 40

Strategic-IC

DECEMBER 4, 2017

Landing pages are your prospect’s gateway to your more in-depth content (such as eBooks or webinars) - and your opportunity to turn visitors into leads. Here, prospects receive access to your content in exchange for completing a lead capture form. Your Inbound Marketing Website. Related: 8.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

LeadSquared

OCTOBER 27, 2015

If you are already doing all that and still not getting enough traffic, then I suggest you try reaching out to the influencers in your field and ask them to do a write up. The first step in accurately measuring it, lies in analyzing where your traffic comes from. The cost involved for conversion and lead capture can be high at times.

Webinar Metrics 52

Webinar Metrics FAQ Practices Brand Identity 52

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Adobe Experience Cloud Blog

DECEMBER 11, 2015

Author: Josh Haynam How do you capture the attention of a demand generation marketer? Tell them you have a new way of generating quality leads! Many of you have seen those fun quizzes that pop up on your social media feed. They are visual, fun to take, and can be a great lead generation tool. So where do you start?

Leads 48

Leads Lead Marketing Qualified Leads Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 16, 2015

Here are the steps they took: Established up front goals for band awareness—MQLs, sales and marketing alignment, measurable impact on ROI, and they enabled sales and channel partners. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. 6,788 opted in leads.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48