Google SGE a top threat to brand and product search terms, study finds
Martech
MARCH 25, 2024
Google today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. of keywords in this analysis did not have an AI-generated response. Just over 50% of keywords had paid search ads. It looked at 2,900 keywords for 251 prominent U.S. Why we care. On average: 10.75
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