Biznology

DECEMBER 19, 2012

Technologists working with innovation are very familiar with Gartner’s hype cycle framework and its most known artifact, the hype curve: Gartner Research’s Hype Cycle diagram (Photo credit: Wikipedia). ″ years.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Software 80

Smashmouth Marketing

MAY 1, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Mike : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Mike : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. In this post I will explain the 4 most common mistakes marketers make. Sounds easy right?

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Paul Gillin

JUNE 4, 2010

They’ve been cleaned up and expanded for clarity: The Web has always been social. The only difference with Web 2.0 The page-centered Web paradigm has yielded to a people-centered one. The Internet sends messages but it isn’t fixed. Telephones are interruptive; the Internet is distractive.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? I searched Wikipedia for information but couldn’t find an exact definition. Heck, even MS Word kept flagging curation as a misspelled word. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Buzz Marketing for Technology

JUNE 27, 2008

Computers & Internet. Categories: Computers & Internet , Social Sciences. Dataset , Instant Messaging , Internet , Online Communications , Roland Piquepaille. Collaboration 2.0. Enterprise Web 2.0. Hardware 2.0. Blue Nile SVP, marketing & technology: Darrell Cavens. Emerging Tech.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

WebMarketCentral

JULY 9, 2007

In The New Rules of Marketing & PR , David Meerman Scott writes about designing PR efforts that are actually for the public: "The Internet has made public relations public again, after years of almost exclusive focus on the media. WebMarketCentral now includes a more complete guide with links to related web marketing strategies.

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0 tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

MARCH 4, 2009

Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. Tags: Web 2.0 Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. Social Tagging.

Social Media 20

Social Media Web 2.0 Media Wiki 20

Biznology

AUGUST 5, 2013

Photo credit: Wikipedia. Others will include “the Internet of Things” , or will reduce it to SoLoMo (Social, Local, Mobile), or call it “Smarter Planet” And if you look closely, even Tim O’Reilly’s “What Is Web 2.0?”

Web 2.0 80

Web 2.0 Long Tail Marketing Internet Marketing Wikipedia 80

WebMarketCentral

APRIL 15, 2008

In fact, social networking serves as a great equalizer for small businesses, as anyone with an Internet connection can now launch a successful, global marketing campaign. Wikipedia – It is a boon to your small business to be mentioned on Wikipedia. Wetpaint – Wikipedia isn't the only wiki on the map.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Biznology

APRIL 9, 2015

As usual, Wikipedia does have a somewhat decent definition for it: Digital transformation refers to the changes associated with the application of digital technology in all aspects of human society. It’s not far-fetching to place Digital Transformation as the latest specimen in the lineage that brought to us terms like Web 2.0

Digital Transformation 80

Digital Transformation Web 2.0 Wikipedia Fulfillment 80

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Today, you will find Communications and Marketing majors heavily involved in learning to use new media to their advantage. 25 Comments.

Social Media 100

Social Media Class Web 2.0 Media 100

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

The Effective Marketer

AUGUST 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. The problem is finding the right one. Please share!

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

Hubspot

APRIL 10, 2014

It''s also interesting to see how the general theme of "Web 2.0" In 2006, the tech and marketing world was focused heavily on surviving and succeeding in a web 2.0 greeting (but only after I''ve listened to that dial up internet sound for 20 minutes). Tweet about Mashable. 5) HubSpot. Tweet about Skype.

Skype 28

Skype Marketing Websites Web 2.0 Amazon 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. Have I gone MAD?? Information sharing and education. Collaboration.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Biznology

JANUARY 16, 2012

If Wikipedia can be as good as Britannica, we could replace all our outdated corporate knowledge repositories with wikis. Was that just a collective hallucination caused by too many consultants who drank a lot of the Kool-Aid 2.0? Was Wikipedia just the exception that proved the rule? Image by Octavio Rojas via Flickr.

Wiki 80

Wiki Wikipedia Web 2.0 High Quality Lead 80

Biznology

OCTOBER 20, 2011

Image via Wikipedia. It’s been seven full years since O’Reilly Media organized the first Web 2.0 conference , and a handful of years since terms like Enterprise 2.0 and Social Business were introduced to our business jargon.

ROI 80

ROI Business Terms and Conditions Web 2.0 80