Marketing Interactions

DECEMBER 26, 2016

Clarity is just as important to those interacting externally with your content as for your internal team productivity. The social media team employs snips of the paper to drive engagement via additional channels, where the customer support team uses it to help a new customer resolve an issue that arises during implementation.

Lead Scoring 72

Lead Scoring Lead Ranking B2B Marketing Planning 72

Marketing Interactions

OCTOBER 24, 2021

The other key point here is socialization to gain adoption. The post Current B2B Content Marketing Challenges to Beat appeared first on Marketing Interactions. There are many ways to represent messaging guidelines, so I won’t get into that, but it’s important to document your messaging guidelines as part of your marketing strategy.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

Marketing Interactions

APRIL 21, 2017

But what was important to this customer was the holistic sharing of advocacy for a product via online means—whether social platforms, self-motivated testimonials or reviews or some form of organic expression or dialogue about the product and company. So is talking to customers to hear the reality from them personally.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

Marketing Interactions

JULY 31, 2022

Dark social is in full play. The post The Inside and Outside of B2B Buyer-Driven Experiences appeared first on Marketing Interactions. Because buying is a 2 nd job, they also jump in and out of buying activities making it tougher to pin down just where they are in their buying process—or even if they are actively in-market buyers.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

Marketing Interactions

JANUARY 30, 2017

This happens because B2B marketing is often based on a set of one-off, one-way interactions defined by what we believe the audience should do, whether it’s fill out our form, register for our webinar, share our blog post, follow us on social media, and more actions focused on us. Originally posted on the Mura Content Experience Blog.

B2B Marketing 73

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 73

Marketing Interactions

JUNE 23, 2017

Questions to Ask Salespeople: Who do you usually interact with at prospective companies? Don’t overlook competitor websites, blogs, and social media accounts. Watering holes and social media. The post Create B2B Buyer Personas that Inform Content Marketing Strategy appeared first on Marketing Interactions.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

APRIL 11, 2019

Then social media came along, and you could draw an audience to your company’s content outside of those you knew in your database. The post Achieving Maturity with Content Operations appeared first on Marketing Interactions. It didn’t take much to attract a crowd. The Evolution of Content. Originally posted on Marketeer , by Kapost.

Peer-to-peer 53

Peer-to-peer Content Enterprise Management Broadcasting 53

Marketing Interactions

AUGUST 15, 2021

Do they only arrive on your site via search or a targeted display or social ad? The post Why Sales Shuns B2B Marketing Qualified Leads appeared first on Marketing Interactions. Which ones? Source of sessions. Are they only visiting your website when prompted by an email you send? Downloads and Events (webinars).

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

NOVEMBER 2, 2021

In the comments on social media posts. The post Use Questions as Your Framework for B2B Buyer Enablement appeared first on Marketing Interactions. From the feedback you get from your sales team – and the content requests (if you dig). At the end of every webinar you present. On forum sites like Quora and Reddit.

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Marketing Interactions

MAY 21, 2018

Content marketing has many inputs, from writers and editors to graphic designers, social media, SEO, and more. The post Content Operations: Waiting is Costing You appeared first on Marketing Interactions. People Challenges. Collaboration. It is possible. Originally published on Marketeer by Kapost.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

JUNE 23, 2017

Watering Holes and Social Media. Focus on a handful of industry sites and social media platforms that give you the best opportunity for engaging this specific audience. The post How to Apply a B2B Buyer Persona to Your Content Marketing Strategy appeared first on Marketing Interactions. Nuance is important. In Conclusion.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

MAY 23, 2018

Publish opt-in information on your website, as a P.S. in your emails, in social posts, on in-store posters, in direct mail, at the end of your white papers, and other marketing collateral, as is relevant to your campaign. With an SMS campaign you have several options, both transactional and interactive. How to join.

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58

Marketing Interactions

MAY 21, 2018

It’s social and more casual than formal communication. The post SMS Messaging Moves Businesses Beyond Transactions appeared first on Marketing Interactions. A conversation after all is an exchange of ideas. Here are a few tips to help you make your messaging more approachable and engaging: Write like you talk.

SMS 48

SMS Business Class Ad Frequency 48

Marketing Interactions

JULY 5, 2021

Did they like it on social? The post It’s Not the Format of Your B2B Content, It’s the Relevance appeared first on Marketing Interactions. Did they spend enough time to really ingest it? Or was it a drive by view, quickly exited? Did they read other content on your site, or just that? Did they subscribe to your blog?

Relevance 140

Relevance Top of Funnel B2B Content 140

Marketing Interactions

MAY 23, 2018

It’s why I cringe every time I hear people insist that we need a social media strategy or a blogging strategy or some other channel-based strategy. Customer experience is not about a single interaction or transaction. Marketers need to focus on how the sum of all interactions impacts a customer—not just one-off transactions.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118