KoMarketing Associates

APRIL 23, 2019

Identifying not only who is interacting with your company on social media, but what they are using social media for (such as research, personal entertainment, professional connections, etc) will make a huge difference in the rest of your messaging and strategy. LinkedIn: 1 per day. What Platforms Should I Be Using?

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

JUNE 25, 2019

Facebook is likely the largest live streaming social media platform, outside of YouTube. Even LinkedIn is slowly rolling out live streaming. On all of these platforms (though not sure about LinkedIn), you can save your live video after the stream is done and then republish it elsewhere on your other channels.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

MAY 23, 2017

Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. There are many ways that B2B marketers can use Twitter to find influencers and start interacting with them to establish valuable relationships.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

SEPTEMBER 18, 2012

We have seen greater success with interaction when using video and graphics as opposed to only text updates. LinkedIn requires greater group participation, asking and fielding more in-depth questions and discussions. LinkedIn was considered the “most important channel” for B2B marketers. Facebook is more informal.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

OCTOBER 18, 2016

If a question has a high interaction rate on Quora, it’s likely a topic of interest across the industry. The dashboard-type interface supports integrations for many social networks, including Facebook, Twitter, LinkedIn, Instagram, and more. YouTube allows users to upload videos that can be shared with the world.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. It’s no secret that LinkedIn is one of the most socially powerful platforms for B2B marketers. LinkedIn helps B2B brands generate leads, improve account-based marketing, and can be used for social selling. More than 3.6

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

JUNE 17, 2022

Social media engagement is a metric used to track how often users interact with your content on social media. Depending on the platform, social engagement might include interactions such as likes, shares, emoji responses, comments, mentions, regrams, link clicks, video watches, retweets, and replies. What is social media engagement?

Social Media 255

Social Media Social Marketing B2B Marketing Media 255

KoMarketing Associates

FEBRUARY 25, 2020

Retargeting is a form of online advertising that allows you to connect with users who previously visited your site, interacted with your social profile, or completed a form on your site. According to CXL anywhere between 25% to 55% of your B2B users will bounce back without even interacting with any other pages on a site.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

KoMarketing Associates

JANUARY 13, 2021

46% of B2B marketers use it , too – more than the 33% of B2B marketers who use LinkedIn. So while we love LinkedIn – and Instagram’s a great opportunity – do not neglect Facebook for B2B social media marketing. We’ve talked elsewhere LinkedIn’s Live feature , but that’s currently available only to people LinkedIn approves.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

OCTOBER 1, 2019

Call-to-actions and cross-links to related content marketing assets should also be integrated into website landing pages and video descriptions in platforms like YouTube and Vimeo. Forms within interactive content. I’d love to read your feedback on Twitter or LinkedIn to collaborate and learn more. Two-step forms.

Marketing Qualified Leads 121

Marketing Qualified Leads Lead Ranking SEO Generation 121

KoMarketing Associates

DECEMBER 10, 2019

One more request: Please do not treat this platform like it was LinkedIn. Younger employees, especially, may be much happier interacting with your audience on Instagram (rather than, say, LinkedIn). YouTube, maybe… but it’s a close tie. Or even like it’s Facebook. Instagram demands this. And it all counts.

B2B Marketing 247

B2B Marketing Tactics Advertising Agencies Effectiveness 247

KoMarketing Associates

OCTOBER 13, 2020

LinkedIn is one of the best places to attract and engage with a B2B audience. If you want to do well on LinkedIn , you’ll need to customize the content you post so it appeals to a LinkedIn audience. There are plenty of content types to create posts with, and plenty of approaches for LinkedIn posts. It’s not Twitter.

Linkedin 295

Linkedin Webinar Metrics B2B Thought Leadership B2B 295

KoMarketing Associates

NOVEMBER 10, 2016

Facebook (95%), Twitter (74%), and LinkedIn (66%) are the most commonly used social media platforms for B2B enterprises. Two-thirds of marketers turn to Facebook first for paid social media, and about one-third are leveraging YouTube and Twitter to advertise. percent), and client interactions (45.8 of marketing budgets (10.6%

Social Media 262

Social Media Marketing Budget Marketing Budget Creation Enterprise Management 262

KoMarketing Associates

JULY 5, 2013

The cross-reference to their YouTube channel is also important. The page’s interaction rates (thumbs up and comments) show that their content resonates well with the target audience following their page. They also effectively connect YouTube, photos, graphics, and traditional updates into their Google+ page. MediaTemple.

Google 120

Google Examples B2B Marketing Analytics Tools 120

KoMarketing Associates

JULY 18, 2019

Remix your blog post into a video for YouTube, then shorten that for an Instagram video, then turn the best parts into a GIF, etc. Interactive content takes the cake. Create a content bank of evergreen, newsworthy, interactive and attributable pieces. …Interactive Maps @airadigital pic.twitter.com/8jm1ZodQ43.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28