Chris Koch

SEPTEMBER 23, 2011

The best truly “social” interactions I see on Twitter are organized chats. Rarely do I see people who believe that the tweet alone is content to be learned from (except those annoying people who think quotes from famous people are worth tweeting). So I treat Twitter like a reporter rather than a cocktail party host.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

The best truly “social” interactions I see on Twitter are organized chats. Rarely do I see people who believe that the tweet alone is content to be learned from (except those annoying people who think quotes from famous people are worth tweeting). So I treat Twitter like a reporter rather than a cocktail party host.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Chris Koch

MARCH 5, 2010

The only reason I can see for creating a mobile application in this context is if the application makes the content easier to look at and interact with than on a web browser. Creating a mobile application that leads to static content on a website isn’t going to build much interest or loyalty because there’s no real urgency to connect.

Wiki 100

Wiki Urgency Marketing Mobile Marketing Content 100

Chris Koch

NOVEMBER 24, 2009

Demand respect in all interactions. Emphasize quality rather than quantity in social media interactions. The best retort to criticism is factual evidence to the contrary. But employees need to check those facts for accuracy and attribute them rather than passing along something they aren’t sure about. Remind them of their day jobs.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

FEBRUARY 18, 2011

These people aren’t just comfortable in their own skin; they know how to take over a room or an interaction in an un-threatening way. Usually, that means experience that is deeper than the target audience has, or breadth of experience working across multiple companies or industries, or all of the above.

Peer-to-peer 100

Peer-to-peer Thought Leadership Social Media Storytelling 100

Chris Koch

AUGUST 16, 2011

What was interesting to me is that this is even the case when they don’t interact directly with the IBMer on the page.”. It’s kind of no surprise—when we are transparent, people trust us and feel better about the experience. Marketers who let their subject matter experts get more personal with buyers will win in the end.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

What was interesting to me is that this is even the case when they don’t interact directly with the IBMer on the page.”. It’s kind of no surprise—when we are transparent, people trust us and feel better about the experience. Marketers who let their subject matter experts get more personal with buyers will win in the end.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

NOVEMBER 12, 2010

PR schedules interviews between the subject matter experts and the influencers and tries to influence the interaction to put the company and its offerings in the best light. PR creates a communications campaign with press releases, calling and emailing influencers, etc. Gatekeeper.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

AUGUST 23, 2011

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

SEPTEMBER 18, 2009

Though you can’t control your Twitter community like you would say, a user group, the network of relationships does form a loose sort of community that you can speak to and interact with as a group (e.g., ask a poll question, etc.).

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

Though you can’t control your Twitter community like you would say, a user group, the network of relationships does form a loose sort of community that you can speak to and interact with as a group (e.g., ask a poll question, etc.).

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

JUNE 26, 2009

Other good tools for bulking up your network include: MrTweet —Recommends people based on direct interactions that your followers have had with others outside your network. You can “mass follow” my followers to instantly build up your network, or pick through the contacts individually (their bio information is included).

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

DECEMBER 28, 2010

Shallow relationships don’t have to remain that way and existing relationships don’t have to go all shallow just because you start interacting in social media. Interactions substitute for relationships. They think that by throwing that extra interaction in there that it is somehow going to deepen our relationship.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100