SmartBug Media
MAY 9, 2024
Regardless of whether the event lasts a day or a week, trade shows are a whirlwind and require a robust plan of action. Pre-trade show planning should be your attempt to virtually wine and dine your top-tier targets to drive better results once the event rolls around (and, preferably, even after it’s concluded).
Webbiquity
AUGUST 18, 2020
All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Total reviews: 339. Total reviews: 28.
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Heinz Marketing
APRIL 9, 2020
There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person. The proliferation of virtual events right now is staggering. This is, of course, tricky.
Content4Demand
MAY 21, 2020
Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.
The Lead Agency
APRIL 6, 2020
Businesses are scrambling to operate in this new environment, and many decision-makers are tightening their discretionary expenditure, including marketing. In order to give businesses the best chance of survival, decision-makers and marketers should instead pivot their marketing strategy to ensure they stay relevant to consumers.
Content Marketing Institute
JANUARY 12, 2018
If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.
Bluetext
MAY 27, 2019
Our first step was to design a series of promotional “cards” that could be both physical for trade shows and digital for online marketing campaigns. Each case study was tagged by type of solution and location so that searching was easy and intuitive.
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