Webbiquity

OCTOBER 4, 2013

Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Trade show and event websites. Other company or product websites or microsites (mostly for large organizations). Social media sites (e.g., Online forums and discussion boards.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Trade show and event websites. Other company or product websites or microsites (mostly for large organizations). Social media sites (e.g., Online forums and discussion boards.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

PureB2B

APRIL 2, 2017

You can also build a microsite with landing pages that capture lead data. With this awesome content, you can show users that you are an authority in your specific niche. Join Trade Fairs and Events. Offline events such as trade fairs and expos are great ways to reach your target audience. Create Valuable Content.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

The Point

FEBRUARY 10, 2010

USB INSERT can be used to drive traffic to exclusive Web content (say, a customer-only site) or a campaign-specific microsite. The key can be used in conjunction with direct mail, brochures (for example, as a trade show handout), or magazine inserts. Each key is coded to enable precise campaign tracking.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

Content Marketing Institute

JANUARY 12, 2018

They create brochures, PowerPoint decks, and case studies for salespeople, generally in anticipation of participation at an industry-related trade show. No more siloed landing pages, microsites, and leads pooled in Excel spreadsheets. New product launch? Rinse and repeat. These are one-off, siloed campaigns. Click To Tweet.

Marketing & Strategy 111

Marketing & Strategy Marketing Strategy Enterprise Management Planning 111

Bluetext

MAY 27, 2019

Our first step was to design a series of promotional “cards” that could be both physical for trade shows and digital for online marketing campaigns. Each case study was tagged by type of solution and location so that searching was easy and intuitive.

Public Relations 21

Public Relations Marketing Management Microsite Case Studies 21

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Building the logic behind the nurturing process is the hard part.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

markempa

AUGUST 17, 2007

Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

NuSpark Consulting

DECEMBER 5, 2011

Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. These are all those activities that together drive interest and engagement in your firm’s products or services. What’s your plan? . E- Email Marketing. J- Jump Page.

Paid Content 100

Paid Content Lead Generation Lead Ranking Lead Scoring 100

Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. f) A/B Testing. Learn More: AB Split Testing | Optimize Your Digital Marketing Funnel. g) Templates and libraries.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Adobe Experience Cloud Blog

APRIL 9, 2009

Marketing did the trade shows and maintained the website, with a big gap between marketing and sales. They help capturing more leads on the website with effective landing pages or microsites. You can import leads from trade shows or any other source. I started my career in a traditional software company.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Martech

OCTOBER 4, 2022

Event marketing, a mainstay of the B2B world, was profoundly impacted by this shift as brands sought alternatives to sponsoring and exhibiting at trade shows organized by professional content creators or to their own events for customers and prospects. However, post-production adds to the time required to create presentations.

Enterprise Management 114

Enterprise Management Marketing Management Budget Programs SIC 114

WebMarketCentral

JULY 30, 2007

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Touch 11 — Call to invite to industry trade show and follow-up with registration link.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

WebMarketCentral

AUGUST 1, 2007

Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) Spread your viral campaign through direct mail postcards to your house list ads in trade publication print ads. in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

DECEMBER 6, 2007

Marketing & PR Tactics Tactics specify how the identified marketing and strategies will be implemented, and how the tools that will be identified in the next session will be used to support the stated marketing and PR objectives. This is really the "meat" of the plan, the action items. That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Customer Experience Matrix

MARCH 25, 2012

I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Webbiquity

OCTOBER 29, 2012

Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic). Industry Presence (trade association articles, association membership lists or directories, trade show exhibitor lists, industry analyst coverage, etc.).

Paid Content 100

Paid Content Optimization SEM Microsite 100

Adobe Experience Cloud Blog

OCTOBER 30, 2012

In your continuous search for the “perfect sales leads ” for your company, you can literally apply hundreds of scores for positive behaviors surrounding trade shows, seminars, livestreamed events, web pages, microsites, online courses, certifications, community, podcasts, videocasts, and so much more.

Lead Scoring 48

Lead Scoring Lead Ranking Marketing Qualified Leads Sales Qualified Leads 48

ClearVoice

JULY 12, 2022

Example: The company hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. Attending Conferences and Trade Shows in the Metaverse. Trend: Companies and brands are developing full digital worlds for their conference attendees to interact, learn, and participate in.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Hubspot

DECEMBER 16, 2013

Most of the time, traditional or paid media ends up costing a business more -- both in hard cost and missed opportunity costs (think about how much it costs just to sponsor one trade show. Microsites. Is that really money well spent?). In fact, Michael Brenner, Sr. 4 Tips to Getting More Budget or Buy-in. 1) Start small.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. They started by videotaping trade show exhibitors booths and attaching the video to HTML floor maps. When we say “virtual conference,” we don’t just mean webinars.

Conference 69

Conference Lead Generation Work Management Marketing Management 69

Hubspot

JULY 21, 2015

Those scenarios might have sounded like a lot of work to you, especially when considered alongside marketing programs that provide more immediate gratification -- like list purchasing , PPC, or trade show marketing that deliver names and email addresses in mere minutes. Requirements: BA/BS or equivalent working experience.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28