Zoominfo

OCTOBER 5, 2021

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals.

Marketing Websites 100

Marketing Websites Marketing Automation Services Intent Signal Buyer Intent 100

SalesIntel

MARCH 14, 2024

Sales conversions can be optimized by focusing efforts on high-potential leads that match ideal customer profiles and exhibit strong buying signals. Improved Customer Engagement: Utilizing these data points enables businesses to engage with prospects in a more meaningful and relevant manner.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Heinz Marketing

AUGUST 17, 2022

Personalized Automation. It would be senseless to not take advantage of the data and capabilities modern technology grants us with Marketing Automation platforms. Yet, we run into the issue of wanting to automate the whole outreach process, which can lead to surface-level, non-engaging messaging/conversations.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Inbox Insight

MAY 31, 2024

Scoring models consider factors like: Pages visited Time spent on site Content topics accessed Recency and frequency of engagement Keyword searches Job title and role Firmographic data Prospects displaying high intent signals become hot leads to prioritize. Those with low intent may need more nurturing.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Leadspace

SEPTEMBER 16, 2022

For B2B businesses, these signals along with the context for who is the person searching might be a very valuable way to learn if your target accounts or their buying teams are inching closer to a conversion. What Are Intent Signals and How to Use Them? That personalized marketing is considerably more effective than generic.

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62

Zoominfo

FEBRUARY 8, 2022

With the breadth and depth of data we provide, marketers can drive qualified demand for their businesses like never before. This includes real-time intent data that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Only B2B

FEBRUARY 6, 2024

CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey. Third-Party Intent Data Acquisition: Intent Data Providers: Partner with reputable providers specializing in B2B intent data collection and analysis.

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Intent Data Intent B2B Sales ROI 62

ClickZ

SEPTEMBER 9, 2021

And while you can certainly aggregate “intent signals” yourself using two or more apps, it’s far more scalable to pay an intent provider processing billions of these digital actions to measure “domain-level intent” for you. This relevance will further drop in a cookieless/pixel-less world.

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Buyer's Journey Domain Intent Analysis 123

NetLine

DECEMBER 7, 2023

Maximizing a one-to-few strategy likely entails increased reliance on marketing automation. Effective implementation of this type of ABM also demands the use of marketing automation. Finally, for one-to-many accounts, intent data can be used to deliver relevant campaigns at scale.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

LeadSquared

AUGUST 7, 2018

42 insurance players are fighting it out for market share in a vertical that is perceived as “push-oriented” – in a red ocean like this, progressive customer-intent signals hold the key to moving the needle for some core metrics like Customer Lifetime Value, Renewal Rate and Conversions Per Agent. So what are you waiting for?

Marketing Automation Services 64

Marketing Automation Services Marketing Automation Automation Planning 64

Content4Demand

SEPTEMBER 17, 2021

Justin has helped shape best practices for ABM, multichannel marketing and the application of intent data. He’s a regular contributor to Forbes and Marketing Insider Group who’s fond of disrupting the status quo. Research-based intent allows you to connect who (e.g., an account) to what they’re interested in (e.g.,

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

6sense

DECEMBER 9, 2021

What differentiates the companies that actually win deals is that they understand a buyer’s intent much sooner. They see early intent signals, and then they combine those signals and make them usable to the entire revenue team.

Intent Signal 62

Intent Signal Peer-to-peer Marketing Automation Services Intent 62

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Adobe Experience Cloud Blog

JULY 7, 2017

Using behavioral data to improve lead scoring has been around for years, but until recently, marketers have not had the technology necessary to score social activities. Now, social intent data can be matched with the leads in your marketing automation system to greatly improve your lead scoring model.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Only B2B

FEBRUARY 11, 2024

Must Read: How to Collect B2B Intent Data? Second-Party Intent Data: Imagine partnering with non-competitive companies to exchange relevant audience data. For instance: You are selling marketing automation software but find it challenging to reach the right prospects. Solution- partner with a CRM provider.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

6sense

DECEMBER 1, 2021

Customer intent signals live there, too. There’s lots of data — including buyer readiness, behavioral, and psychographic signals — that hide in plain sight within your owned, first-party martech systems. Your Marketing Automation Platform (MAP). But the Dark Funnel isn’t just for prospects. Conclusion.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

6sense

NOVEMBER 22, 2021

Customer intent signals live there, too. There’s lots of data — including buyer readiness, behavioral, and psychographic signals — that hide in plain sight within your owned, first-party martech systems. Your Marketing Automation Platform (MAP). But the Dark Funnel isn’t just for prospects. Conclusion.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Demandbase provides insights into contacts, company details, and buying signals. Plug-in extensions are available for easy access to the contact list and relevant data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Demandbase provides insights into contacts, company details, and buying signals. Plug-in extensions are available for easy access to the contact list and relevant data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Content4Demand

OCTOBER 6, 2021

In defense of marketing teams, we had no idea how to 1) understand which accounts were in a buying cycle; 2) make sense of engagement activity, such as a prospect downloading content or attending a webinar; and 3) determine the best time to engage an account. What have they done? Where are they located in their buyers’ journey?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Customer Experience Matrix

JANUARY 20, 2016

InsightBASE monitors intent signals – in the form of visits to Web pages with relevant content – and notifies clients when there is surge in activity for companies on a target list. B22B lead generation vendor True Influence today announced a new product to help fill these gaps.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

PureB2B

MAY 30, 2022

You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Produce relevant content at scale.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

SalesIntel

MAY 13, 2024

Technographic Data Technographic data includes information about the technologies and software your target audience uses, such as CRM systems, marketing automation platforms, and communication tools. Search Engine Monitoring: Monitoring search engine queries, keywords, and search trends to understand user intent.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Inbox Insight

APRIL 22, 2024

This approach ensures that every piece of content, from website copy to blog posts, email marketing, and social media campaigns, is crafted with precision and focused on your target audience. A streamlined and effective marketing strategy that transforms your content into a lead-conversion engine. The outcome?

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Content4Demand

SEPTEMBER 24, 2021

At that point, they are disqualified as an MQA and are returned for a top-of-the-funnel content nurture or targeted web ads that are intent driven. Conversely, if they are further qualified beyond an MQA, we can then channel content that is more relevant mid and bottom of the funnel.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

SnapApp

OCTOBER 17, 2019

Instead of handing all of your leads to sales, differentiating by the baseline buying intent signals prospects give you through their conversion channel is a key first step. Marketers can then work to learn more about leads in their funnel through subsequent content and campaigns to further assess buying intent. .

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

6sense

NOVEMBER 19, 2021

Marketing Automation Platforms. Customer-relevant partners. As buying teams engage directly with your brand or express intent signals online, modern technology can ingest this data and continuously, intelligently assign accounts to segments whose criteria they match. Customer Relationship Management technology.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Segmentation ABM 62

Valasys

AUGUST 29, 2023

By processing historical customer data, intent signals, and other relevant information, AI can automatically categorize and prioritize accounts based on their potential for conversion and revenue generation.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Heinz Marketing

JULY 24, 2019

You may have heard about intent data, but maybe you’re not quite sure what that is or why its beneficial. So, what are intent data providers? These are all terrific and relevant questions to be asking in the ever-changing landscape of sales and marketing. intent signals? Should my organization be using one?

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Intent Data Intent Intent Signal Lead Ranking 75

Engagio

JULY 31, 2017

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. In all cases, intent is established by matching keywords relevant for the seller’s offering to the content the prospect engaged with.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Engagio

JANUARY 7, 2019

Leverage intent signals to drive segmentation for your marketing programs. Get the intent data into the hands of your Sales team to inform their strategy, outreach and interactions. The Challenges with Intent – There is a steady stream of intent signals. Craig Rosenberg , Chief Analyst, TOPO.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

DealSignal

AUGUST 30, 2021

4 Refine your ABM strategies with smart marketing automation ABM marketing strategies can rely on automation to free up your time and keep you on track with timely messaging and campaigns built around real-time data. Intent-Based Leads help you prioritize your hottest accounts and improve revenues.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

DealSignal

NOVEMBER 1, 2022

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Heinz Marketing

NOVEMBER 22, 2020

Known visitors to your website, Campaign activity from your marketing automation platform, and. Sales opportunities from your CRM system, And combine it with third-party data, such as: Research activity on keywords relevant to the customer, including those that are researching competitors, pulled from over 3.5

Marketing Automation Services 139

Marketing Automation Services Work Management Marketing Management Buying Cycle 139

Content4Demand

AUGUST 17, 2021

Each type of intent tells you something different and can be used to direct your next steps in an informed and more effective manner. So roughly five years ago, in the marketing automation world, we only really had first-party intent data. Why do we use intent data in the first place?

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98