Oktopost
OCTOBER 30, 2023
For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior.
Valasys
APRIL 3, 2023
It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.
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Aberdeen
JANUARY 24, 2019
I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. I will not dispute that.
Aberdeen
JUNE 19, 2019
From Facebook to Google, LinkedIn, Instagram, Twitter, YouTube, and beyond, being able to run digital ads effectively is essential to getting in front of the right audience and driving content marketing ROI. How Intent Data Shapes Timing for Digital Ads.
Aberdeen
MARCH 25, 2019
The capturing and synthesizing of insights from buyer intent signals emitted on the web is possible because of key technology enablers such as artificial intelligence (AI), machine learning, automated marketing platforms, and intent data providers. Video ad targeting is a key tactic to leverage the power of intent data.
Valasys
MAY 12, 2020
Priority Engine is TechTarget’s leading purchase intent insight platform and has gained tremendous popularity and prestigious recognition in the B2B industry for a straight third year with this recognition. TechTarget (Nasdaq: TTGT) is a global leader in purchase intent-driven marketing and sales services.
Aberdeen
DECEMBER 18, 2018
You can also find us on Spotify , iTunes and YouTube, or have the latest episode delivered directly to your inbox by subscribing here. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Brad holds a B.A. in Economic Geography from the University of Washington.
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