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Email Lists: Should You Rent or Buy?

The Point

It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the risk. That was then. Bulk Rental/Co-Branded.

De-duping 100
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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But no one knows how best to use it, which has led to a wide range of offerings under the social media label.

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Top 10 Lead Enrichment Tools in 2024

SalesIntel

You may have identified the perfect accounts for your solution, but if your prospect list lacks verified email and phone data, you’ll struggle to reach your intended targets. If you have a list of prospects not in the SalesIntel database, you can use Research-on-Demand to get the missing data in a few hours.

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All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

Our Data Cloud covers financial, social media, firmographic, website, technology, and news sources. In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. Predictive can help you segment and create targeted lists based on fit, intent and transactional data.

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7 Ways to Find Contacts for Your Target Accounts in ABM

Engagio

Step one was to align sales and marketing around a list of target accounts and existing customers that are most likely to deliver revenue. Desk research – manually scraping or compiling contacts from sources such as LinkedIn, media or event websites, industry forums, and social media channels. InsideView.

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Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights

Adobe Experience Cloud Blog

Tracy Eiler, CMO of InsideView, will be moderating this panel of successful women leaders from Zoura, Infer, InsideView, Salesforce, Everstring, Gainsight, and Terminus who are kicking @$$ and taking names. Now is the time for women—not just in tech, but also in other critical business units like sales, marketing, and operations.

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Exciting new tools for B2B prospecting

Biznology

One big new development is the trend away from static name/address lists, to dynamic sourcing of prospect names complete with valuable indicators of buying readiness culled from their actual behavior online. Companies such as InsideView and Leadspace are developing solutions in this area.