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How to build a competitive analysis report with examples and tools

Sprout Social

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Inform stronger business decisions The insights in a competitive analysis report can inform stronger business decisions across departments such as product, marketing, procurement and others.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

By collecting and analyzing customer data, businesses can make informed decisions about their growth strategies. An example would be an information technology consulting firm that specializes in providing cybersecurity services exclusively to healthcare organizations, leveraging their expertise in healthcare compliance.

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3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

” My favorite tools help provide three must-have pieces of information: 1. SWOT Analysis – know thyself. SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is well known and easy to understand. The SWOT analysis I use incorporates action items with the analysis, making the tool more action-oriented.

SWOT 100
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How to Write an Ecommerce Business Plan [Examples & Template]

Hubspot

This sample plan, provided on LinkedIn, is for a fictional company called Maple, an online store that sells exclusive Apple products. Maple's sample plan is great because it provides easy-to-follow charts and graphics while highlighting the most important information. Maple Ecommerce Plan. Nature's Candy Ecommerce Plan.

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How Market Intelligence Will Make Your Marketing Team More Agile

Hubspot

So anytime I see a cheese store, I'll go in and sample everything … for research, obviously. With this information, your marketing team will be better equipped to position your company in the marketplace. So, what type of information should you collect? When I was younger, my dream was to open a cheese store with my family.

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What is Marketing Intelligence?

TrustRadius Marketing

Identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) will help you develop business strategies that play to your strong points. These include email marketing , questionnaires, surveys, forms, polls, focus groups, or even product sampling to generate reviews. Self-Discovery.

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

In response to our request for sample records on five well-known firms, the reported results included as many as 100 lines per firm. Company SWOT analysis (OneSource). the HIMMS Media Group, and the Business Information Industry Association. Self-identifying keywords used on the company website (ALC).