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The 14 Best Marketing Automation Tools

Webbiquity

Which means that it takes inbound from many angles – it’s not just your social that brings in people, there are landing pages with helpful information, blog posts, newsletters, etc. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Pricing:  free.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

of the Navy, Office of Information at U.S. Director, Social Media Marketing at SAP. •  Maria Poveromo – Director, Social Media at Adobe Systems. •  Shashi Bellamkonda – Director Social Media, Network Solution. •  Natalie Hanson – Senior Director, Strategic Programs & User Experience Consulting at SAP. •  Lorna Li – SEO & Social Media Marketing Manager at Salesforce.com. •  David Kim – Group Manager, Consumer Content Strategy at Symantec Corporation. •  Fred “Fritz” Alberti – Director of Social Media at Salem Web Network. •  Vishal Ganeriwala – Sr. Here you go. link].

List 25

Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep. Manticore was founded in 2001 by Nick Walker , who is now the CTO, and has been led since March of this year by Jeff Erramouspe. Digg this!

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going.

The Importance of Attitude – great article at Salesforce.com or Find New Customers

Fearless Competitor

The Importance of Attitude is a great article that published on the Salesforce.com blog yesterday. You can read it there or on the Salesforce.com blog. When you do a post for a company like Salesforce.com, always include a Resource Page with your information and ask the publisher to share it, as it is great publicity for your company. About the Author.

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Alistair Norman, Marketing Director at Tomorrow People commented, “Workbooks is not only far more cost-effective than Salesforce.com, it is also more intuitive for our users and much easier for us to customise.

Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. The move closer as Web sites capture more individual-level information and present more personalized treatments. That’s the first Salesforce.com reference I can find to a “digital marketing platform”.

Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

I spent most of this week at Salesforce.com ’s Dreamforce conference. The Chatter group that Salesforce set up for Dreamforce itself struck me as a perfect example: it was filled with largely irrelevant noise that made it nearly impossible to see the useful information. If Salesforce hadn’t also sent nicely structured emails with schedules and contact information, I wouldn’t have known what to do when I got there. salesforce.com dreamforce revenue performance management enterprise software b2b marketing automationPeer pressure worked, and there I was. As a $2.1

Intuit / Salesforce.com Alliance Is No April Fool's Joke

Customer Experience Matrix

Am I the only one who missed the April 1 announcement of a strategic alliance between Salesforce.com and Intuit ? Given our industry's endless nattering about whether Salesforce.com will move into marketing automation, this should have attracted more attention (or, at least, enough attention that I would hear about it sooner than I did). In case you too missed the news, it comes down to this: Salesforce.com will be available on Intuit’s App Center and be deployed so that the Intuit and Salesforce.com databases are synchronized. billion for Salesforce.com vs. $16.5

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle may also be gaining a more sophisticated “cloud native” platform, since other Oracle products grew largely from on-premise roots.** So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. Okay, now we can talk about Salesforce.com. demand generation systems salesforce.com marketo eloqua marketing automation industry oracle

Eloqua 112

Security Never Takes a Holiday

Lattice

Amazon, Rackspace, Salesforce.com and others are all great choices for hosting company applications and resources, as they all provide a secure foundation. data security information security ISO 27001We’ve been hearing an increasing number of questions about data security, specifically about security certifications. Does purchasing a safe car make you a safe driver? Their J.D.

Content Selling: How Sales Can Better Leverage Marketing Content

The Point

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. telesales Content marketing content selling daniel chalef knowledgetree salesforce.com sirius decisions

Salesforce “State of Marketing” Report: Better Happy Than Good

The Point

There’s much useful information to be gleaned from the report, but my one major quibble comes from the term “high-performing.” In Salesforce’s defense, there’s little practical way to define high-performing marketing teams short of every company in the survey being able to report on the same metrics, preferably ROI. You can download a copy of the report here (registration required.).

5 Ways to Grow Your Business with Salesforce.com

3D2B

When someone enters their information in a web-form, Salesforce automatically creates a new lead, putting an end to manual data entry errors, as well as time delays in lead generation. Call us at +1 718-709-0900 (US) or +39 06 978446 60 (EMEA), or contact us online to learn how we can help you meet your lead qualification goals with Salesforce.com. Drucker. Set Up Reminders.

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. I sat down with her recently to find out more about her company and what makes their solution different. For more information on Full Circle CRM, visit their Website at www.fullcirclecrm.com.

20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

How to create infographics that wow the Web and drive crazy traffic (by Robin Richards, director of information design at who else but JESS3). by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  That project goes live now. Right now. Share email. Reddit.

4 Types of Metrics Every Sales & Marketing Team Should Use

Fathom

At this point, we may not even have names or contact information. It may be a very old list of contacts or newly purchased list of email addresses and/or phone numbers with possibly inaccurate or outdated information that the marketing team wishes to nurture and attract via marketing outreach efforts. These are marketing leads that are not ready for sales. Marketing Conversions.

CRM 31

Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course). Tags: CRM marketing automation microsoft dynamics CRM Oracle CRM On Demand salesforce.com.

Microsoft’s $1.2 Billion Ticket to “Social Business”

It's All About Revenue

Indeed, as Gartner analyst Larry Cannell explained to ComputerWorld , Microsoft has fallen behind enterprise competitors like SAP, Oracle and Salesforce.com when it comes to cranking out truly social tools. By far, Salesforce’s Chatter product, which competes with Yammer, has been on the forefront of social, allowing colleagues to share information, projects and achievements on the fly. Social Media b2b marketing Chatter Eloqua marketing automation Microsoft Salesforce salesforce.com social business social enterprise Yammerbillion. Microsoft’s $1.2

Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce

Customer Experience Matrix

I’m writing this on my way home from Dreamforce, the Salesforce.com user conference that has become the primary industry gathering for marketing automation vendors. But the exhibit hall was filled with vendors offering information – mostly from Web crawling or social media – to supplement the company’s internal resources. So what did I learn? The first was data.

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Alistair Norman, Marketing Director at Tomorrow People commented, “Workbooks is not only far more cost-effective than Salesforce.com, it is also more intuitive for our users and much easier for us to customise.

ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub

B2B Lead Blog

Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. For more information about ReachForce and revenue velocity best practices, visit our site at [link] or follow us on Twitter @reachforce.

11 Features to Bring Salesforce Chatter to Life

It's All About Revenue

Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At These news feeds let users stay informed, collaborate, and act on real time information. Behind This will save the information on the record, and ensures anyone who follows the record gets notified.  Sales & Marketing Alignment Chatter email Facebook Force.com Force.com Labs HootSuite Lead Scoring sales and marketing sales and marketing alignment Salesforce salesforce.com Seesmic Twitterby Andrew Sinclair | Tweet this. Share email. Reddit.

Enabling Sales: Change the Point of View

Fathom

One of the most common questions I hear from sales managers is: “What is one of the best ways my sales reps can manage their day more efficiently by using salesforce.com?” Views are simple, fast and visible to any sales rep who has access to the information. Easily locate data mistakes and incorrect information. Sales Operations inline editing salesforce list views Salesforce.com SFDC ” Pulling reports? Probably not. That’s why there are analysts and dashboards. Creating more more more dashboards? Creating automation? Not directly.

View 18

Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds

Modern B2B Marketing

The Salesforce.com Foundation uses an integrated philanthropic approach, which Benioff calls “The 1/1/1 Model” — the company donates 1% of Saleforce.com’s equity, 1% of their employees’ time, and 1% of their products to improving communities around the world. Salesforce.com Tuesday morning kicked off with a much-awaited keynote from Salesforce CEO Marc Benioff.

6 Brilliant Uses of Video

It's All About Revenue

Salesforce.com’s CRM Demo Video. Salesforce.com knows video because they know what viewers want.  We want the lines between entertainment and education to blur.  They used two equally effective techniques: speed (they posted the video within four days of the now-legendary United Airlines guitar-breaking incident) and quality (the advice in the video is immensely informative). Content Marketing Black & Decker Boone Oakley Dan Pink Daniel Pink Eloqua JESS3 RSA salesforce.com Stanley State of the Internet Taylor Guitars video viral video YoutubeReally.  Share email.

Video 39

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

From the group introduction: Search Engine Land is a must-read hub for news and information about search engine marketing, SEO, PPC, and how search engines work such as Google, Yahoo and Microsoft’s Bing. Salesforce.com. From the group introduction: Salesforce.com. It is no secret that LinkedIn is a valuable social media platform for B2B marketers. Google Analytics.

Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration

The ROI Guy

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more. says Jefre Futch, CEO of Alinean, Inc.

8 Million Sales Triggers Delivered

Sales Intelligence View

Only InsideView can provide this basic information, but more. “Sales intelligence is the combination of not only business data, but social context, how you’re connected to a lead or prospect, valuable news insight, and real-time triggers that inform you when to take action. “InsideView gives businesses sales intelligence and information that will aid sales operations with helping develop and maintain leads and clients,” noted TechCrunch in coverage of InsideView’s CRM+ launch. salesforce.com social selling SugarCRM

Dreamforce ’12: Tap into Marketo’s Social Marketing Experts

Modern B2B Marketing

Join Jon Miller, VP of Marketing Content and Strategy at Marketo and Chris Roeckl, VP Worldwide Field Marketing at Fluke Networks for a frank, soup-to-nuts discussion on everything about  marketing automation, from the questions you should ask your sales rep when getting ready to buy a marketing automation solution, to the most utilized marketing automation features, and even information about pricing. In addition, all attendees will receive a package filled with fun gifts and insider information for selecting a marketing automation tool. by Jen Howard The countdown continues. 

The 10 Best B2B Videos

It's All About Revenue

The company writes, “… the animation is continuous stream of clear and relevant visuals punctuated by consistently enlightening and interesting information.”  Speaking of production, were are doubly thrilled that our partner, JESS3, won a special Best Production award for the work they’ve done with us, Salesforce.com ( State of Cloud Computing ) and even for themselves ( State of the Internet ).  by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. And we are thrilled to have earned that honor.  Perfect.  Gratitude.

Digg 24

The Two-Step for Sales Enablement

It's All About Revenue

by Melissa Madian | Tweet this There was a time I would experience a what-if-no-one-reads-my-stuff panic before sending information out to the sales team. Fact: We use Salesforce.com as our CRM, including the Chatter application. Sales & Marketing Alignment b2b marketing content for sales crm Demand Generation lead management marketing automation sales and marketing alignment sales enablement Salesforce Chatter salesforce.comAfter all, great content produces little results if sales doesn’t know of its existence. Figure out what tools the reps are using.