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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family.

The 14 Best Marketing Automation Tools

Webbiquity

Which means that it takes inbound from many angles – it’s not just your social that brings in people, there are landing pages with helpful information, blog posts, newsletters, etc. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Pricing:  free.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

of the Navy, Office of Information at U.S. Director, Social Media Marketing at SAP. •  Maria Poveromo – Director, Social Media at Adobe Systems. •  Shashi Bellamkonda – Director Social Media, Network Solution. •  Natalie Hanson – Senior Director, Strategic Programs & User Experience Consulting at SAP. •  Lorna Li – SEO & Social Media Marketing Manager at Salesforce.com. •  David Kim – Group Manager, Consumer Content Strategy at Symantec Corporation. •  Fred “Fritz” Alberti – Director of Social Media at Salem Web Network. •  Vishal Ganeriwala – Sr. Here you go. link].

Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. The web marketing resources section of the company’s website also offers a wealth of free strategic and tactical web marketing information. What’s the best web content management system (CMS) for your small business? Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email? CMS Only. Squarespace. Pricing: $150-$600 per year ($12-$50 per month). LightCMS. Genoo.

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going.

The Importance of Attitude – great article at Salesforce.com or Find New Customers

Fearless Competitor

The Importance of Attitude is a great article that published on the Salesforce.com blog yesterday. You can read it there or on the Salesforce.com blog. When you do a post for a company like Salesforce.com, always include a Resource Page with your information and ask the publisher to share it, as it is great publicity for your company. About the Author.

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Alistair Norman, Marketing Director at Tomorrow People commented, “Workbooks is not only far more cost-effective than Salesforce.com, it is also more intuitive for our users and much easier for us to customise.

Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. The move closer as Web sites capture more individual-level information and present more personalized treatments. That’s the first Salesforce.com reference I can find to a “digital marketing platform”.

Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

I spent most of this week at Salesforce.com ’s Dreamforce conference. The Chatter group that Salesforce set up for Dreamforce itself struck me as a perfect example: it was filled with largely irrelevant noise that made it nearly impossible to see the useful information. If Salesforce hadn’t also sent nicely structured emails with schedules and contact information, I wouldn’t have known what to do when I got there. salesforce.com dreamforce revenue performance management enterprise software b2b marketing automationPeer pressure worked, and there I was. As a $2.1

Intuit / Salesforce.com Alliance Is No April Fool's Joke

Customer Experience Matrix

Am I the only one who missed the April 1 announcement of a strategic alliance between Salesforce.com and Intuit ? Given our industry's endless nattering about whether Salesforce.com will move into marketing automation, this should have attracted more attention (or, at least, enough attention that I would hear about it sooner than I did). In case you too missed the news, it comes down to this: Salesforce.com will be available on Intuit’s App Center and be deployed so that the Intuit and Salesforce.com databases are synchronized. billion for Salesforce.com vs. $16.5

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle may also be gaining a more sophisticated “cloud native” platform, since other Oracle products grew largely from on-premise roots.** So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. Okay, now we can talk about Salesforce.com. demand generation systems salesforce.com marketo eloqua marketing automation industry oracle

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Security Never Takes a Holiday

Lattice

Amazon, Rackspace, Salesforce.com and others are all great choices for hosting company applications and resources, as they all provide a secure foundation. data security information security ISO 27001We’ve been hearing an increasing number of questions about data security, specifically about security certifications. Does purchasing a safe car make you a safe driver? Their J.D.

Content Selling: How Sales Can Better Leverage Marketing Content

The Point

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. telesales Content marketing content selling daniel chalef knowledgetree salesforce.com sirius decisions

RFP 102

Salesforce “State of Marketing” Report: Better Happy Than Good

The Point

There’s much useful information to be gleaned from the report, but my one major quibble comes from the term “high-performing.” In Salesforce’s defense, there’s little practical way to define high-performing marketing teams short of every company in the survey being able to report on the same metrics, preferably ROI. You can download a copy of the report here (registration required.).

20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

How to create infographics that wow the Web and drive crazy traffic (by Robin Richards, director of information design at who else but JESS3). by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  That project goes live now. Right now. Share email. Reddit.

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. I sat down with her recently to find out more about her company and what makes their solution different. For more information on Full Circle CRM, visit their Website at www.fullcirclecrm.com.

4 Types of Metrics Every Sales & Marketing Team Should Use

Fathom

At this point, we may not even have names or contact information. It may be a very old list of contacts or newly purchased list of email addresses and/or phone numbers with possibly inaccurate or outdated information that the marketing team wishes to nurture and attract via marketing outreach efforts. These are marketing leads that are not ready for sales. Marketing Conversions.

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Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce

Customer Experience Matrix

I’m writing this on my way home from Dreamforce, the Salesforce.com user conference that has become the primary industry gathering for marketing automation vendors. But the exhibit hall was filled with vendors offering information – mostly from Web crawling or social media – to supplement the company’s internal resources. So what did I learn? The first was data.

Microsoft’s $1.2 Billion Ticket to “Social Business”

It's All About Revenue

Indeed, as Gartner analyst Larry Cannell explained to ComputerWorld , Microsoft has fallen behind enterprise competitors like SAP, Oracle and Salesforce.com when it comes to cranking out truly social tools. By far, Salesforce’s Chatter product, which competes with Yammer, has been on the forefront of social, allowing colleagues to share information, projects and achievements on the fly. Social Media b2b marketing Chatter Eloqua marketing automation Microsoft Salesforce salesforce.com social business social enterprise Yammerbillion. Microsoft’s $1.2

Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course). Tags: CRM marketing automation microsoft dynamics CRM Oracle CRM On Demand salesforce.com.

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Alistair Norman, Marketing Director at Tomorrow People commented, “Workbooks is not only far more cost-effective than Salesforce.com, it is also more intuitive for our users and much easier for us to customise.

Enabling Sales: Change the Point of View

Fathom

One of the most common questions I hear from sales managers is: “What is one of the best ways my sales reps can manage their day more efficiently by using salesforce.com?” Views are simple, fast and visible to any sales rep who has access to the information. Easily locate data mistakes and incorrect information. Sales Operations inline editing salesforce list views Salesforce.com SFDC ” Pulling reports? Probably not. That’s why there are analysts and dashboards. Creating more more more dashboards? Creating automation? Not directly.

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Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration

The ROI Guy

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more. says Jefre Futch, CEO of Alinean, Inc.

8 Million Sales Triggers Delivered

Sales Intelligence View

Only InsideView can provide this basic information, but more. “Sales intelligence is the combination of not only business data, but social context, how you’re connected to a lead or prospect, valuable news insight, and real-time triggers that inform you when to take action. “InsideView gives businesses sales intelligence and information that will aid sales operations with helping develop and maintain leads and clients,” noted TechCrunch in coverage of InsideView’s CRM+ launch. salesforce.com social selling SugarCRM

ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub

B2B Lead Blog

Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. For more information about ReachForce and revenue velocity best practices, visit our site at [link] or follow us on Twitter @reachforce.

5 Ways to Grow Your Business with Salesforce.com

3D2B

When someone enters their information in a web-form, Salesforce automatically creates a new lead, putting an end to manual data entry errors, as well as time delays in lead generation. Call us at +1 718-709-0900 (US) or +39 06 978446 60 (EMEA), or contact us online to learn how we can help you meet your lead qualification goals with Salesforce.com. Drucker. Set Up Reminders.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

From the group introduction: Search Engine Land is a must-read hub for news and information about search engine marketing, SEO, PPC, and how search engines work such as Google, Yahoo and Microsoft’s Bing. Salesforce.com. From the group introduction: Salesforce.com. It is no secret that LinkedIn is a valuable social media platform for B2B marketers. Google Analytics.

11 Features to Bring Salesforce Chatter to Life

It's All About Revenue

Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At These news feeds let users stay informed, collaborate, and act on real time information. Behind This will save the information on the record, and ensures anyone who follows the record gets notified.  Sales & Marketing Alignment Chatter email Facebook Force.com Force.com Labs HootSuite Lead Scoring sales and marketing sales and marketing alignment Salesforce salesforce.com Seesmic Twitterby Andrew Sinclair | Tweet this. Share email. Reddit.

Dreamforce ’12: Tap into Marketo’s Social Marketing Experts

Modern B2B Marketing

Join Jon Miller, VP of Marketing Content and Strategy at Marketo and Chris Roeckl, VP Worldwide Field Marketing at Fluke Networks for a frank, soup-to-nuts discussion on everything about  marketing automation, from the questions you should ask your sales rep when getting ready to buy a marketing automation solution, to the most utilized marketing automation features, and even information about pricing. In addition, all attendees will receive a package filled with fun gifts and insider information for selecting a marketing automation tool. by Jen Howard The countdown continues. 

The Two-Step for Sales Enablement

It's All About Revenue

by Melissa Madian | Tweet this There was a time I would experience a what-if-no-one-reads-my-stuff panic before sending information out to the sales team. Fact: We use Salesforce.com as our CRM, including the Chatter application. Sales & Marketing Alignment b2b marketing content for sales crm Demand Generation lead management marketing automation sales and marketing alignment sales enablement Salesforce Chatter salesforce.comAfter all, great content produces little results if sales doesn’t know of its existence. Figure out what tools the reps are using.

6 Brilliant Uses of Video

It's All About Revenue

Salesforce.com’s CRM Demo Video. Salesforce.com knows video because they know what viewers want.  We want the lines between entertainment and education to blur.  They used two equally effective techniques: speed (they posted the video within four days of the now-legendary United Airlines guitar-breaking incident) and quality (the advice in the video is immensely informative). Content Marketing Black & Decker Boone Oakley Dan Pink Daniel Pink Eloqua JESS3 RSA salesforce.com Stanley State of the Internet Taylor Guitars video viral video YoutubeReally.  Share email.

Video 29

Fast Growth Marketing: From 0 to 500,000 Users

B2B Lead Generation Blog

first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). The general trend here is there’s just so much information out there. Our goal with Owler to become a must use tool that gives a lot of very crisp information in a way that people can absorb it. Transcript. Funny.”

Dreamforce 2012 is Coming – Are you ready?

Modern B2B Marketing

by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. First, if you did not catch it, salesforce.com did an exciting blog post to highlight all the changes to Dreamforce in 2012. Training and certification information.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing.

Marketing Features in Salesforce.com Winter 10

Modern B2B Marketing

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release.  The first, Campaign Summaries, allows users to summarize information for any fields you create so can view campaign results without leaving the campaign module.  Want to know more about this release and everything else Salesforce.com

How to Organize Your CRM for Inside Sales Success

Sales Prospecting Perspectives

The most important one could very well be our CRM, which at AG is Salesforce.com. It allows those of us with slight OCD to breathe easier, since we can plan days and weeks of tasks and reports ahead of time while being able to sift through old campaigns and review information with a few simple clicks. I don’t know how sales firms could operate without an automated CRM.

Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success

Modern B2B Marketing

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions.  David is the CEO of SalesLogistix, a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. Q: David, why did you write this book? It's more meaningful to produce a few very high quality leads, delivering them to reps in a way that reduces information overload and improves lead-response time. Most leads are ignored anyway.

Optimizing Lead Distribution for Higher Conversion

B2B Lead Generation Blog

There is only so much information that you can get off a Web forum or that someone will volunteer in an email. In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. The more you know about your salespeople, the more you can use that information to match them with leads they’ll have the most success with. Tweet The management of sales leads is critical to generating marketing ROI. Sadly, That’s a complex question when you think about it.

CRM Expert David Taber Discusses How Marketing Automation Enhances CRM and Putting Your Leads on a Diet

Modern B2B Marketing

by Jason Miller David Taber is a CRM expert and the author of the book, “Salesforce.com Secrets of Success,” which covers the people, policy, and process issues surrounding effective CRM solutions.  He is the CEO of SalesLogistix , a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness.