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New developments in B2B marketing list acquisition

Biznology

Let’s look at what’s new in B2B lists these days. Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category. There are more than 40,000 business lists available for rent in the U.S., Conferences and trade shows, like Dreamforce.

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B2B data decay and list rental – buyer beware!

Biznology

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. They are: 29.6%