Avitage

MARCH 16, 2016

Research indicates significant impact on forecasted deal win rates, revenue growth and other selling metrics. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. The constraints are equally clear.

B2B Sales 120

B2B Sales Effectiveness B2B Forecasting 120

Avitage

JANUARY 16, 2015

Traditionally, buyers were dependent on vendors through their sales representatives for information. ” Today, buyers are conducting self-directed, online research, deep into their decision process. .” ” Today, buyers are conducting self-directed, online research, deep into their decision process.

Relevance 120

Relevance Vendors Press B2B Sales 120

Avitage

JANUARY 16, 2015

Traditionally, buyers were dependent on vendors through their sales representatives for information. ” Today, buyers are conducting self-directed, online research, deep into their decision process. .” ” Today, buyers are conducting self-directed, online research, deep into their decision process.

Relevance 120

Relevance Conversion Vendors Press 120

Avitage

MARCH 29, 2016

Digital era buyers want to conduct research to prepare for conversations with vendor reps. For sales people, tracking prospect content consumption indicates interest, intent and timing. Content is needed to get into more customer conversations.

B2B Sales 120

B2B Sales Marketing & Strategy B2B Content 120

Avitage

JUNE 19, 2012

An article about recent research results on content marketing spend caught my eye. I added the requisite information about source, topic, sub-topic, primary and secondary use, etc. ” So I saved it to the research/graphics folder on our network. The research graphic looked naked so I went back. So, what did I do?

Curation 120

Curation Practices Content Network Marketing 120

Avitage

NOVEMBER 21, 2012

He told me: “Our research shows online as well as mobile audiences want useful information delivered in convenient ways for fast consumption. Change Your Mindset Paul Ritter of Interactive Media Strategies is a seasoned analyst of the video marketplace. And, when they find something good, they want to easily share it.

Video Marketing 120

Video Marketing Bandwidth Mobile Marketing Cost 120

Avitage

NOVEMBER 21, 2012

He told me: “Our research shows online as well as mobile audiences want useful information delivered in convenient ways for fast consumption. Change Your Mindset Paul Ritter of Interactive Media Strategies is a seasoned analyst of the video marketplace. And, when they find something good, they want to easily share it.

Video Marketing 120

Video Marketing Bandwidth Mobile Marketing Cost 120