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NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. Whether you have existing personas or you’re creating them for the very first time, you’ll want to update your research. Create persona profiles. Consideration.

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Sales Cycle Practices Marketing Automation Services Buyer Personas 233

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APRIL 10, 2024

eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. Implicit data is observed behavioral information, such as webpages visited, email engagement, content downloads, or form completions.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

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SEPTEMBER 25, 2023

Real or imagined cultural clashes (“Marketers are mired in process and research.” Today’s buyers are more reliant on digital information to move them along their journey. Research from Gartner shows that buyers only spend 17% of their time meeting with potential suppliers—that’s all suppliers, not just the winning solution.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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SEPTEMBER 25, 2023

And real-time alerts keep salespeople informed of how their leads are engaging with the website, emails, and content as their conversations progress. Maybe a lead was given a setback by their buying committee, or simply wants to do more research on their own before talking with sales.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

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APRIL 26, 2024

Create your buyer personas Your buyer personas are imagined biographies based on firsthand experience, market research, and customer listening. The whole framework hinges on the relative importance of each piece of information or behavior. So before you start assigning points willy-nilly, get a reasonable scale in mind.

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SEPTEMBER 26, 2023

Here’s a three-step process: Research trending content. A smart way to do this is to research what already works well for a company. Use this information to pitch a new angle on a high-performing topic. SEO FAQ: Your Most Common Search Engine Optimization Questions Answered But how do you do it? Create your angle.

SME 141

SME FAQ Domain Link Building 141

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SEPTEMBER 24, 2023

Instead, Google wants you to provide useful, information-rich content that uses keywords appropriately and in context. Plug a topic-related keyword into a research tool. Do unique research and publish it as a report. And that didn’t go over well with Google. So, yes, pick great keywords but prioritize quality and quantity.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130