WriteSpark

JULY 9, 2013

A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. Globally Relevant Content. What they don't know, but are eager to find out, is more in-depth information about product capabilities, architecture and design choices, implementation scenarios, etc.

Planning 120

Planning Content Marketing Comparison FAQ 120

WriteSpark

JULY 9, 2013

A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. Globally Relevant Content. What they don''t know, but are eager to find out, is more in-depth information about product capabilities, architecture and design choices, implementation scenarios, etc.

Content Marketing 120

Content Marketing Planning Comparison FAQ 120

WriteSpark

NOVEMBER 6, 2013

You'll likely need to consider working with a technical copywriter who has good skills and relevant experience, but who will need training in your particular subject matter. Very soon, you'll see this investment pay off in a writer who develops better drafts and needs less time for basic information on interview calls. What can you do?

Copywriting 120

Copywriting Ideal Customer Profiles Paid Search Agency Training 120

WriteSpark

NOVEMBER 6, 2013

You''ll likely need to consider working with a technical copywriter who has good skills and relevant experience, but who will need training in your particular subject matter. Very soon, you''ll see this investment pay off in a writer who develops better drafts and needs less time for basic information on interview calls.

Copywriting 120

Copywriting Ideal Customer Profiles Paid Search Agency Training 120

WriteSpark

MAY 8, 2012

Can prospects easily find the technical information they need to even consider your product as a candidate for purchase? For example, buyers typically seek information about specifications such as size, capacity, and speed as well as target applications. Create a standard structure for presenting product details.

Trade Show 120

Trade Show Copywriting Marketing Prospects Purchase 120

WriteSpark

MAY 8, 2012

Can prospects easily find the technical information they need to even consider your product as a candidate for purchase? For example, buyers typically seek information about specifications such as size, capacity, and speed as well as target applications. Create a standard structure for presenting product details.

Trade Show 120

Trade Show Copywriting Marketing Prospects Purchase 120

WriteSpark

MARCH 26, 2009

Prospective customers, sales people, and dealers all expect a document that presents the essential information about the product's features and benefits, specifications, system requirements, and potential uses. A comparison based on inaccurate information can backfire and perhaps create legal problems for the company.

Comparison 120

Comparison Copywriting Banner Ads Press 120