Anything Goes Marketing

APRIL 7, 2010

On the other hand, what you may find is that there are opportunities to send more relevant and timely email communications to certain segments of your database. When the marketer says “we don’t have anything good to SEND to our database”, they assume that the marketer is defining how and when the buyer should receive information.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

JANUARY 21, 2009

Including images in an email is actually a good idea depending on the email and the target audience. That means that every part of the email should have relevant information that I'm interested in. In fact they should know my previous purchases and use that data to promote relevant products. It still gets worse!

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

Anything Goes Marketing

APRIL 5, 2009

After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. On the ensuing landing page, they are able to download a relevant white paper after filling out a short form.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

MARCH 7, 2007

Know Your Target Market. It was even more obvious that the companies that know their target market (includes knowing which companies to target, knowing the titles of the people of these organizations as well as the specific people) tend to generate more leads. For the messaging itself, the relevancy part of this is crucial.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

JUNE 22, 2008

A better approach may be "Get expert updates on X" (by X I mean a specific topic that is assumed to be relevant to the site's content or why would they be there in the first place). This depends on your target audience as well as the type of segmentation and personalization you would like to perform in your marketing campaigns.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

JUNE 29, 2009

If you've already collected information from someone, avoid asking for it again at all costs. In countless examples it has led to increased response rates and reduced the time needed to execute campaigns by eliminating redundant steps when targeting multiple segments. What I recommend is to try it out and test the results.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

JULY 18, 2007

Many B2B marketers today are either slashing their direct mail budgets or drastically changing the focus of these campaigns to make them more targeted. MarketingSherpa in conjunction with KnowledgeStorm have released a recent study that demonstrates that direct mail is still relevant. I like to read a white paper on actual paper!

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100