Onalytica B2B

MARCH 22, 2017

Whereas traditional influencer mapping projections have tended to focus solely on the impact of online influencers and social media, Viewpoints also incorporates offline influences. If you would like more information on Viewpoints or to come to our next event, please contact Viewpoints@onalytica.com.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

NOVEMBER 10, 2016

Millennials want to feel as though the content has been written with their interest in mind and to be informative, rather than it being a platform to solely promote the brand. Ensure branded content is written for the consumer in an informative way, rather than being promotional. EXPERT OPINIONS.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

APRIL 20, 2017

Despite being in a generation where we’re obsessed with doing anything and everything online, we do still occasionally favour some human interaction where possible- whether this is directly in-store, or through online portals or email, or just by employees being visible, helping us to perceive the brand as being more human.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

NOVEMBER 14, 2017

In the course of that work, I also started writing about the topic for various online publications, which lead to the book contract and speaking opportunities. One day, I’m hoping to have helped build a curation of #music4climate information and insight, so stay tuned. . WHICH CLIMATE ACTION INFLUENCERS INFLUENCE YOU?

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

MARCH 23, 2016

No stranger are we to the conversation of ‘beauty'; a huge topic and industry that is discussed online day in, day out. Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. Layered Online. WHAT ARE THE EXPERTS SAYING? Jemma ⚡☔ Dorkface. WhatEmmaDid_.

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

SEPTEMBER 3, 2015

Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM: #Telecoms: Top 100 Influencers and Brands Click To Tweet. With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities.

PageRank 100

PageRank Brand Identity Branding Lead Scoring 100

Onalytica B2B

FEBRUARY 22, 2016

To determine which professionals and brands were leading the online discussion on water security, we analysed 517K+ tweets from November 2015 to January 2015. Below you can see a network map of the online engagement between our top 100 water security influencers. Water&Sanitation_RSA. IrishWater. Irish Water. ensiamedia.

Brand Identity 100

Brand Identity Branding Lead Scoring Lead Ranking 100

Onalytica B2B

MAY 16, 2018

The traditional way of influencer marketing might be a celebrity on a television commercial, but now it’s moved to social media and I think as a result it’s a great service and experience to a customer to deliver relevant value-added information of some kind. So there’s relevant information and I love that.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

MAY 26, 2016

Flipped learning enables students to learn new information at home, virtual field trips invite students to explore historical landmarks with ease, and innovative file sharing technologies empower students to collaborate with peers around the world. Alex Corbitt – English Teacher at The Bronx School of Young Leaders.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Onalytica B2B

AUGUST 26, 2015

Podcasts, videos and online textbooks help facilitate this model. All of these tools will be synced to the web providing an “Internet of Things” ( IoT ) approach to learning, with teachers and students informed by crowdsourced, and location based information. Score Online. WHAT ARE THE EXPERTS SAYING?

Lead Ranking 50

Lead Ranking PageRank Brand Identity Branding 50

Onalytica B2B

SEPTEMBER 16, 2015

What were once standalone websites and online chat services; are now advertising spaces and business opportunities. At Onalytica, we use our unique Influencer Relationship Management software to monitor and analyse online trends in order to help brands realise a social media marketing and engagement strategy. Michael Koehler #3.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

MARCH 2, 2016

There may be few other categories where the information shared and community built could be of more significance than around the topic of sustainability. At Onalytica we were keen to see which Sustainability brands and individuals were leading the online discussion. MAPPING THE COMMUNITY.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Onalytica B2B

MARCH 18, 2015

Below you can see a network map of the online conversation around digital health, which has sky-rocketed in the past three years. This is DTC (direct-to-consumer), which means it doesn’t require a doctor’s order for the consumer to be better informed of their health. Mapping the community. We captured data from 32,549 users.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

Onalytica B2B

SEPTEMBER 9, 2015

Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. ” MAPPING THE FINTECH COMMUNITY. ScarlettSieber.

PageRank 60

PageRank Brand Identity Branding Marketing Management 60

Onalytica B2B

DECEMBER 23, 2015

It is easier than ever to share and create content through a multitude of online media platforms, so these bloggers have become celebrities in themselves, acting as ambassadors for big food brands. Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. Dan Kerrigan.

Lead Scoring 40

Lead Scoring Lead Ranking Brand Identity Branding 40

Onalytica B2B

NOVEMBER 12, 2018

B2C brands may not have the same information needs in their purchase decision. “The similarity between B2C and B2B employee advocacy is that you are working with colleagues to help them understand the best way to talk about their brand online – it’s not really different in that aspect” .

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

FEBRUARY 17, 2016

The talent development potential of IoT gathered data is massive, providing unprecedented opportunities to spot skill blind spots and to provide actionable information about how to close these gaps. Below you can see a network map of the online conversation. ” Kirk Borne – Principal Data Scientist at Booz Allen.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

APRIL 20, 2016

Aside from the sheer amount of information and data we force ourselves to consume each and every day, there’s one precious unit of measurement which we most commonly neglect. Today’s marketing, whether online or off, must be a scientific art (or an artistic science, either one). MAPPING THE COMMUNITY.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

DECEMBER 2, 2015

Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. Brett King. blockchainbros. BlockChainBros. TOP 100 BRANDS.

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Brand Identity 30

Onalytica B2B

JULY 16, 2018

We’re not primed to make decisions in these perfect conditions, we make decisions instinctively based on imperfect information and then rationalise our decisions. The questions included facts such as: “According to Buzzsumo, how much has social sharing of online articles decreased by since 2015?”

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

AUGUST 30, 2017

Key Topics: Marketing Strategy, Integrated Marketing, Content Marketing, Influencer Marketing, Social Media Marketing, Search Marketing, Digital Marketing, Online Marketing, Public Relations. Lee is a long time digital marketer that started working in web development and online marketing in the late 1990s. Location: Minneapolis, USA.

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0

Onalytica B2B

APRIL 6, 2016

Cyber Security and InfoSec remain critical concerns for brands and governments who need to safeguard their information against espionage attacks and criminal or negligent behaviour. Data breaches are becoming all too common, the recent leak from the Panamanian law firm Mossack Fonseca is one of the world’s largest data leaks to date (Over 11.5

Brand Identity 0

Brand Identity Branding Marketing Management Lead Scoring 0

Onalytica B2B

JANUARY 17, 2017

Investing in informative or cool content that the influencer community are likely to share is a key component for program success as it will enable your employees to provide value to the influencer community even if they are not an expert on your product or thought leadership topic. free online self-assessment.

Paid Search Agency 100

Paid Search Agency Enterprise Management Work Management B2B Thought Leadership 100

Onalytica B2B

MAY 6, 2016

They demand access to their personal health information wherever they are. They want this ability from any mobile device, right from their pocket, in a way that makes their information easily accessible, quickly transferable, and downloadable without a hitch. MAPPING THE COMMUNITY.

Brand Identity 0

Brand Identity Branding Work Management Lead Scoring 0

Onalytica B2B

APRIL 27, 2017

Therefore, we’ve laid out the pros and cons for both influencer marketing and PPC so that you, as a marketer, can come to an informed conclusion of which tactic is best for you. INFLUENCER MARKETING: THE PROS . Influencer marketing drives sales. Influencer marketing is an effective way of acquiring customers. A click does not = sales.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235

Onalytica B2B

JUNE 16, 2016

“I’m a mom of a child with mental illness it a daily struggle to maintain sanity in the home so I use Twitter to gain insight and information and as a stress reliever for me as a place to vent at time as well as provide support to other parents faced with the same challenges as myself.” .” Melanee – Working Mom.

Brand Identity 100

Brand Identity Branding Lead Scoring Lead Ranking 100