Hinge Marketing

JUNE 25, 2014

They understand that it should be a reflection of their business: professional, informative, and easy to navigate. But in the A/E/C space, fewer firms seem to realize that a website can go much farther than that, helping to drive real growth by consistently generating qualified inbound leads. Self-qualifying leads.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Hinge Marketing

MARCH 16, 2015

That’s not inference or wishful thinking – our research shows that firms generating leads online, for example, grow faster. Firm Growth and Online Lead Generation A similar trend holds true for firms that conduct brand and marketplace research. On Twitter and LinkedIn?

CMS Development 48

CMS Development Work Management Marketing Management Marketing Automation Services 48

The Effective Marketer

APRIL 29, 2009

Online lead generation events are more effective when there’s a formal procedure that is followed every time, preventing occasional glitches from happening. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Optinmonster

AUGUST 11, 2022

Are you looking for real estate lead generation strategies that can work for you 24/7 with little to no extra cost? Online lead generation for real estate can be a cost-effective way to grow your real estate business, even while you’re asleep or on vacation! Offer a Lead Magnet. Buyer documents checklist.

Lead Generation 19

Lead Generation Paid Content Work Management Lead Scoring 19

ActiveDEMAND

JANUARY 5, 2018

Companies must ensure they are found in all the major channels their customers are on (Facebook, Twitter, Google, LinkedIn, Reddit, Wall Street Journal, etc.). Active campaigns collect reviews, testimonials, and general feedback. Additionally, a concentrated effort is necessary to build a brand.

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Demand Generation 45

Hubspot

OCTOBER 31, 2011

The world goes online for its information now, reducing the relevancy of these 4-inch thick behemoths sitting on doorstops. Purchased lists cost more than they're worth, perform terribly, deliver scant results, and drive online marketers batty with weak ROI and bounce-backs. The Twitter Auto DM. The Yellow Pages.

Marketing Budget 28

Marketing Budget Ethics Lead Scoring Lead Ranking 28

Hubspot

MARCH 3, 2011

Many marketers are leaving far too many leads on the table. Lets take a look at opportunities that many marketers are missing in the battle for online lead generation. 7 Missed Social Media Lead Generation Opportunities. Going from anonymous Web visitor to a lead could also involve a lot of work.

Lead Generation 28

Lead Generation Social Media Generation Media 28

B2B Marketing Zone Posts

MARCH 3, 2010

Research reveals much of the critical information needed to make productive marketing decisions. This information includes the answers to: Who is the buying decision-maker? 7 Reasons Every Business Needs to be on Twitter - Webbiquity , February 10, 2010 This post was originally published on the WebMarketCentral blog in January 2010.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? To me it involves things like time, money, utilization rates, and (most importantly) contact generation.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

MARCH 27, 2015

Profile the Leads After casting a wide net, you need to separate the qualified from the unqualified. Simply getting a Twitter handle or Facebook profile is only one piece of the process. The next step is to create an extended profile for each lead, wherever possible. What are the top topics the lead interacts with?

Lead Scoring 164

Lead Scoring Lead Ranking Sales Qualified Leads Online Lead Generation 164

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hinge Marketing

JUNE 26, 2016

Maybe your clients tend to ask their peers about the strongest firms in your field – but once they’ve learned a bit about you, if they search for you online, you have to be easy to find. If you don’t have an online marketing component, potential clients will go looking for more information about you – and they won’t find you.

Work Management 114

Work Management Online Marketing Marketing Management Service 114

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

NuSpark Consulting

MARCH 1, 2016

Your LinkedIn audience may be online in the morning or at noon, and your Facebook and Twitter audiences in the evening. What language does my audience speak (tech, all-business, informal)? Will this information be considered helpful or promotional? The users of one platform like to read and others prefer video.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

PureB2B

JUNE 14, 2016

Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. With so many online tools available, you don't need to be an IT expert to start reaching your community online. Maximize Your Local SEO.

Lead Generation 62

Lead Generation Paid Content Lead Scoring Lead Ranking 62

Webbiquity

JANUARY 17, 2011

At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hinge Marketing

AUGUST 25, 2015

Today, an AEC firm’s website is the single most common source of information about the firm for buyers. Traditional sources of information like references have fallen out of favor, given the easy availability of information online. Online Lead Generation and Firm Profitability.

Marketing Websites 48

Marketing Websites Advertising Agencies Lead Scoring Lead Ranking 48

PureB2B

JUNE 14, 2016

Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. With so many online tools available, you don’t need to be an IT expert to start reaching your community online. Maximize Your Local SEO.

Lead Generation 48

Lead Generation Paid Content Lead Scoring Lead Ranking 48

Hinge Marketing

OCTOBER 4, 2013

Cover Your Basic Social Channels – The easiest way to generate a little bit of buzz about your content is to share it on your social media channels. For every blog post your firm publishes for example, post an update to the company LinkedIn, Twitter, Facebook, and Google+ pages. Give them information they will actually use!

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 48

Hubspot

SEPTEMBER 1, 2016

Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). Earned online coverage (PR, social media, and reviews). Online brochures and lookbooks. Content Performance and Lead Generation. Again, this is a high value content piece which is great for lead generation. Your website. Blog posts.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Belkins

JANUARY 31, 2021

Outsourcing Your B2B Online Lead Generation It is possible to get a list of warm leads quickly without launching a complex marketing campaign. Profound Analytical Insights into B2B online lead generation Modern technology allows for an in-depth analysis of user preferences.

Lead Generation 100

Lead Generation Conversion Webinar Metrics Marketing Automation Services 100

Hinge Marketing

FEBRUARY 9, 2015

Plus, the more online marketing a firm undertakes, the lower their overall marketing investment. Indeed, we’ve found a positive correlation between leads generated online and firm growth and profitability: Figure 1. On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn.

Marketing Automation Services 48

Marketing Automation Services Service Correlation Word of Mouth 48