Single Grain

JULY 6, 2023

Work With Us TABLE OF CONTENTS: ↓ What Is a Promotional Plan? Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? What Are Promotional Strategies?

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Now you’re using social media to its full advantage. I think not.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. You just need to know where to find it.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Single Grain

DECEMBER 3, 2020

This will help us be more accurate in defining the future steps of a business plan, thus making it more likely for us to achieve our marketing objectives and grow. A simple definition of a promotional plan is: an element of a marketing plan for a specific product or service. Social media marketing. Sales promotion.

Template 136

Template Promotion Planning SWOT 136

SalesIntel

JUNE 29, 2022

No matter what your product or service is, you need to market it to potential customers to generate sales. B2B or business-to-business marketing is the promotion of products or services to other businesses or organizations. Public relations. Public relations involve generating media coverage for your business.

Promotion 52

Promotion B2B Marketing Advertising Agencies Budget Programs 52

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. John & Partners , a full-service advertising and public relations firm, based in Jacksonville.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

SmartBug Media

JUNE 16, 2021

When someone connects with a brand, it's most likely because they have invested themselves in learning about your products/services, which ultimately means they have invested their time. When designing content, think of who you are talking to and how you want them to perceive your information. Helps with Competitor Differentiation.

Inbound Marketing 116

Inbound Marketing Tips Brand Identity Branding 116

Convince & Convert

FEBRUARY 15, 2010

' I still see a huge value for a business to provide personal one-on-one customer service by maintaining a list of client thru e-mail marketing. And, I particularly like you thoughts on precluding the need for 'opt-in.' ' I thought I was going to lose you until your wrap up on 'integration.' Great article!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. Social media marketing is an important marketing function that includes a lot of activities on a daily basis. Analytical Thinking.

Social Media 131

Social Media Work Management Marketing Management Media 131

Convince & Convert

JUNE 24, 2010

There's “bad&# advertisements and “bad&# uses of social media as well… Maybe you'd call it human marketing or even personality marketing, but the concept is really simple. Consumers learn to trust a human, and then they trust the info the human delivers on a product or service. Any thoughts? Any thoughts?

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Call your own customer service department. Helpfulness is synonymous with service. Buy your own product. We don't care who drives us.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 21, 2010

This is particularly true if your social media strategy is integrated into your entire organization. Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. link] Alasdair Munn Good post.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. They really know the product, service, and benefits. population. link] Amy D.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Geek Squad makes its living providing technology configuration and repair services, via BestBuy stores everywhere.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Single Grain

JUNE 5, 2019

When it comes to my marketing team, we actually implement a lot of the things this book talks about, which has also bled into our other teams, including our client service team and the internal content team. We do things like this quarterly to help us plan for the following year. Are you breaking into an entirely new market segment?

Planning 68

Planning Marketing Plans Work Management Enterprise Management 68

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. I will certianly put to good use these nuggets of information.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

JUNE 2, 2010

We sure as hell don’t lack for information at this point. The killer app isn’t information, it’s curation. Instead of you having to go to Facebook to see what your friends are up to and what they think, that information can be exported and embedded so that it becomes omnipresent. 500+ TV channels.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. It’s an information annuity that can’t be replicated elsewhere. Your potential customers have questions about your company, your products, your services, your competitors.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

SEPTEMBER 21, 2010

Thanks for providing information that is not just general chat on the subject.-= Thanks for providing information that is not just general chat on the subject.-= Social Media is not the future, it’s present day mainstream business. link] Production Video Services Well, I must say…I found this blog post via Twitter.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Customer Experience Matrix

MAY 7, 2015

If any of them offers a competitor identification service, I’m not aware of it. Strategic planning can also be supported by a rich treasury of simulation and optimization techniques that are very familiar to AI developers. But those vendors focus on finding prospects for B2B sellers.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? And that’s how I pick the right social media monitoring tool for the job. What about you?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JULY 15, 2010

I have been the one man show for social media marketing for [link] Tourism website for the area, and have gotten accounts to 5000 within 9 months. Strategic planning and execution, say following an outline like the one you shared (thanks!) go a long way to help people (and mangers) understand what's expected and how to deliver.

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

APRIL 13, 2010

The larger screen size is great for an information-based app like this one). link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. I’ve been playing with it for a few days, and it’s amazing how much they were able to jam into it. (I

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

SEPTEMBER 20, 2010

42% learn about products and services via Twitter. 41% provide opinions about products/services. link] Jeff Jacobs Informative piece from @jaybaer today: 7 surprising statistics about Twitter in America. It's a source of information. It's a source of information. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

MARCH 23, 2010

reading this article makes me feel the need to change my blog service, be better. thanks meganzuniga While it's true the reason first time visitors go to your blog is because they wanted some information. So much more can come to a blog when it is more than just giving information. I rarely communicate with the end.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 20, 2010

Thanks for sharing good support information for B2B social media. I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. The reviews business will be transformed by geo-location. They are stepping stones of what is to come.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

FEBRUARY 25, 2010

Integrate Marketing and Customer Service After Christmas I had to return an electronic item from ThinkGeek that had stopped working. William, the Customer Service representative I chatted with saw my mailing address and mentioned the Noah’s Flood-type deluge the weather channels were predicting for us in Arizona that weekend.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

MAY 19, 2010

As consumers of products/services and also marketing content we are also interested in something else — D.I.S. We want to tell you what we think about your products, services, articles, videos, audio, etc. Awesome information! When “new&# marketing is done right, it is willingly consumed and not force fed to us.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

AUGUST 31, 2010

To expect social media to truly emulate conversation as we know it is a fools errand. The information exchange is asynchronous. Conversations require iteration and modifications as new information is digested. We’ve been on a downhill slide conversationally ever since Alexander Graham Bell uttered “Mr.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 18, 2010

Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing. 2nd page of this paper as proof: [link] [link] Weintraub Adv RT @jaybaer: Getting Serious About Social Media [link] [link] themaria I like it. Twitter and Facebook are not strategies. They are tools.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MARCH 9, 2010

[link] [link] Scott Stratten This is why i read every post by @JayBaer: Are You Taking Social Media Shortcuts? Howell Are you taking Social Media Shortcuts? link] by @JayBaer RT @BethHarte (rocking good information) [link] Kristen Daukas Why you NEED to know your audience @jaybaer Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. Trend #2: Embedding parts of your website into others’ websites Wufoo and others (namely email service providers, like Constant Contact, etc.)

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Convince & Convert

JULY 8, 2010

The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. services like Twitter, Pownce & Jaiku. This allows them to tell you when the system is down or experiencing service issues.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129