Information Marketing Leads Paper Web 2.0 
Industrial Marketing Today
APRIL 26, 2010
Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Content Marketing’s slogan is – “Don’t pitch. Educate, inform and provide value to customers and prospects. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ).
Industrial Marketing Today
SEPTEMBER 13, 2010
Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. Primary goals of marketing content in the early stages of the buy cycle There are two main goals that your content needs to achieve in the early stages.
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Industrial Marketing Today
AUGUST 20, 2010
Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work. Anything you can do to help them find the right information quicker will score big with engineers. This white paper aims to change that perception of them.
Industrial Marketing Today
JUNE 29, 2010
Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). In the later stages, supplier Web sites and catalogs are the most important information sources. This white paper aims to change that perception of them.
Industrial Marketing Today
JUNE 19, 2010
And they use different sources to get their information. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. What marketing content you serve at each phase of the buying cycle also matters. This white paper aims to change that perception of them.
Industrial Marketing Today
MAY 26, 2010
Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through. Get Engineers Can Sell white paper now.
Industrial Marketing Today
MARCH 29, 2011
Technical articles, white papers and case studies would require basic registration information – name, company name and email address. Subsequent content such as online demos, samples, product configurators and webinars should ask for more information (progressive profiling).
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