an information technology research and advisory company. I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. Blogging, like many social and professional interaction platforms, informs all of these phases, not just the communication phase. You’re able to make more informed decisions. MORE >>

The conversation was extrememly informative, not just for One Hen, but for myself as well. Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. They scan interesting topical information, present it to us for one of us to respond and even take responses by cell phone (voice that is). At BreakingPoint, We are finding more success on LinkedIn and Twitter. typically only share helpful information or provide links to my blog posts at BuzzStream. She touched on many topics that companies of all sizes should be considering. MORE >>

was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? damphoux : @siriusdecisions not a seat holder, love your work, was glad to see public LinkedIn group invite but was bummed when found out is restricted. LinkedIn LION Linkers: This is different (Linked In Open Networkers). It's more of an open kimono on LinkedIn. Whats the value on LinkedIn? Join twitter. should it at all? MORE >>

Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. Great place to use twitter to share valuable information or LinkedIn Answers. Research those markets and aggregate the information so you can target them. Some will list these organizations in their LinkedIn profile. Use LinkedIn and twitter to get recommendations. Call it Lead Gen 2.0, Plan targeted campaigns. MORE >>

know a salesperson who exclusively relies on Linkedin for finding prospects. Wikipedia is the poster-child of a new movement where we all want to contribute to a world where all information is available to all people. Sort of an informal survey. Back in the late 90s, I was the founder of a software company called Pangaea. It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. event in Boston on May 21. What are your thoughts about that? MORE >>