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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

Competitive benchmarking: How do your results compare, across channels, to those of key competitors? Performance: Which content or channel is having the biggest impact? Predictive/prescriptive: Based on recent results, which topics or channels are likely to perform best in the near future? Web Analytics Tools.

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. Why Should Publishers Use a CMS for News Sites?

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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

On the other hand, we see AI tackling meatier elements, but in a way that creates more uncertainty and volatility in GTM processes and systems — and often compliance risks — rather than really improving productivity. ” It also requires tight integration between Demand Process layers.

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Cirque du Soleil spotlights its digital strategy

Martech

Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. How about the largest contemporary circus company in the world? “Definitely the multi-site infrastructure,” said Camirand.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results. Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection. Harness the Power of Big Data.

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Going International? Tips for Global Ecommerce Expansion

Salesforce Marketing Cloud

Before joining Salesforce as a success architect senior director, I managed the direct-to-consumer channels for two fast-growing U.S.-based based companies. Identifying popular social channels in the region you’re targeting is a key factor in localization. There are many considerations (and pitfalls!) to keep in mind.

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CMS predictions: What to watch for in the year ahead

ClickZ

CMS will benefit directly and indirectly as we come to expect what we didn’t even see coming. Chat capability integrated with CMS platforms, as could be the case with Progress® NativeChat, will be table stakes for any serious CMS hoping to serve a complete digital experience. Any CMS without it will be disregarded.