Adobe Experience Cloud Blog

FEBRUARY 28, 2012

by Seth Resler On Tuesday, February 7th, Alex Pelletier, Director of Marketing at Acquisio , co-hosted a webinar with our Senior Director of Marketing, Maria Pergolino on multiplying the effects of inbound marketing. For Acquisio, a prospect appears earlier in the marketing funnel.

Inbound Marketing 48

Inbound Marketing Trade Show Budget Programs Top of Funnel 48

Envy

MARCH 4, 2021

Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. Lead Scoring and Marketing Automation Go Hand in Hand. Don’t do one without the other! When a lead score crosses certain thresholds, you'll take action.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Ambal's Amusings

FEBRUARY 18, 2010

Conventional approaches won’t deliver – and inbound marketing is not enough. We asked Britton Manasco "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" It goes beyond inbound marketing and brings back intelligent, yet persistent outbound outreach.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Ambal's Amusings

FEBRUARY 18, 2010

"Have an effective inbound marketing strategy." Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. The High-Tech Direct Marketing Handbook (Ebook). Howard Sewell.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Adobe Experience Cloud Blog

OCTOBER 28, 2010

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success , written by Howard Sewell. Not only is it a helpful resource when starting your lead nurturing , it also embodies and reinforces so many Marketo best practices.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

The Point

JANUARY 25, 2012

Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. Remember, it’s not the company you’re selling, or the product, it’s that white paper or video or Webinar the prospect gets when he or she fills out the form.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

LeadSloth

AUGUST 11, 2009

There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up. Terry: Trials, then webinars, then white papers.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Adobe Experience Cloud Blog

JUNE 23, 2011

The 202-page report, which is organized by company size, primary market, industry sector, social media use and SEO maturity, examines the SEO habits and effectiveness of some 1,530 B2B and B2C marketers. It’s true that SEO and other inbound marketing techniques aren’t always easy.

SEO 48

SEO Studies Marketing & Strategy Lead Scoring 48

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Marketing Insider Group

JANUARY 24, 2013

. @ Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. Write case studies, eBooks, white papers, etc.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

When it comes to content and marketing automation I tell people to consider the following: Use quality over quantity —You can effectively start your journey into marketing automation with just a few key pieces of content. Please join the conversation in the comments section below.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

SmartBug Media

NOVEMBER 15, 2019

This unique vertical requires the best marketing tactics needed to meet revenue goals specific to each company and audience. Inbound marketing is an essential piece of that puzzle as a technique for drawing customers to products and services via content marketing, social media, search engine optimization, and more.

Inbound Marketing 69

Inbound Marketing Paid Search Agency Marketing Automation Services Companies 69

Tomorrow People

JANUARY 7, 2021

Let’s look at some of those processes… and along the way, the characteristics of a great inbound marketing site. Marketo claims that it is only by looking at the process that you can understand a customer’s real intentions. Knowledge centers, with white papers, eGuides, and other decision support.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

B2B Marketing Zone Posts

MARCH 3, 2010

Inbound Marketing is the future, but are you ready? Inbound marketing is the wave of the future. There is no social media strategy, only marketing strategy - Chris Koch , February 24, 2010 Struggle with the issue of social media strategy. Inbound Marketing: Does a 60% Lower Cost Per Lead Interest to You?

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Tomorrow People

MARCH 22, 2018

Marketo claims that it is only by looking at the process that you can understand a customer’s real intentions. Knowledge centres, with white papers, eGuides, and other decision support. These connected pathways of content are the basis of marketing automation. Inbound marketing needs the latter.

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Valasys

DECEMBER 2, 2019

We have brought together the go-to library of resources for B2B marketers focused on optimizing their core bottom-lines such as Return on Investment (ROI), efficiency & subject matter expertise: 1. Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

The Mx Group

AUGUST 1, 2018

Whether you are researching meaningful facts and stats, seeking inspiration for new content or simply looking to keep up with the latest trends, here are ten B2B marketing resources and tools I recommend: 1. Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

Sales Engine

DECEMBER 16, 2015

Do you have measurement platforms in place (such as marketing automation linked with a CRM) to effectively close the loop? With the prevalence of marketing automation systems like Marketo, Hubspot, Infusionsoft, and more, many companies have bought the cart before the horse.

Advertising Agencies 120

Advertising Agencies Budget Programs High Quality Lead Content 120

SmartBug Media

DECEMBER 17, 2019

You market to the contact or lead based on what you know about them. If you use a marketing automation tool like HubSpot or Marketo , you’ll be able to see what offer the lead converted on, when they converted, and other interactions they’ve had on your site. Building a Great Landing Page. Landing Page Best Practices.

Landing Pages 116

Landing Pages Marketing Automation Services Lead Ranking Marketing Qualified Leads 116

Hinge Marketing

JULY 6, 2022

Inbound Marketing Techniques Defined. Inbound marketing is the process of helping potential clients discover your firm by making your relevant expertise and insights easy to find. Inbound marketing messages tend to be educational in nature rather than self-promotional. . Advantages of Inbound Marketing.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

SmartBug Media

JANUARY 20, 2020

It’s important to note that these strategies assume several key pieces are in place: a marketing automation tool ( Marketo or HubSpot , for example), an integration with an ERP or CRM tool, and a functional website that has up-to-date content. Featured Resources for Contacts Who Have Not Visited Website in 30+ Days.

Lead Nurturing 86

Lead Nurturing Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Ambal's Amusings

AUGUST 27, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). In the "middle date" stage, consider offering in-depth white papers, self-assessment worksheets and webinars.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Atomic Reach

NOVEMBER 9, 2018

Again, content marketing has proven to be one of the most successful tactics for generating leads and increasing conversions. Blog posts, videos, case studies, white papers, and webinars act as informational resources. What is Inbound Marketing? Inbound vs. Outbound Marketing: What Are They?

Enterprise Management 85

Enterprise Management Work Management Marketing Management Marketing Strategy 85

Albacross

APRIL 24, 2019

Outbound VS Inbound Marketing. There are two main marketing lead generation channels: Outbound marketing. Inbound marketing. By contrast, inbound marketing draws your customer into your funnel, and “earns” their attention. Hoot Suite.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

SmartBug Media

JANUARY 2, 2020

The better you know your persona, the more successful you'll be in all of your content marketing efforts. Based off your buyer persona(s), decide which content will resonate best and plan to create ebooks, white papers, podcasts, etc.—and Decide which type of content works best for your business. Create an editorial calendar.

Paid Content 92

Paid Content Marketing Strategy Marketing & Strategy Planning 92

Biznology

MARCH 28, 2013

The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Inbound marketing is all the rage today. Marketo promotes it. This can be in the form of blogging, downloadable white papers, videos, infographics, and others.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Full Circle Insights

FEBRUARY 28, 2021

In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. White Papers. Full Circle Method for Digital Marketing Overview. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Adobe Experience Cloud Blog

APRIL 23, 2012

Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. Take interesting data from a research report or white paper, create an insightful infographic, and share it on social media platforms. Optimize Content for Inbound Marketing.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

SmartBug Media

FEBRUARY 19, 2019

Using a robust marketing automation tool such as HubSpot or Marketo , you can track the success of blog posts, e-books, white papers, fact sheets, and any other content that you publish. Using Data to Prepare for a Successful Content Ideation Session. Sure, building content is great, but are you measuring its success?

Marketing & Strategy 92

Marketing & Strategy Content Marketing Marketing Strategy Planning 92

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

APRIL 23, 2013

” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

But the real challenge is to create great content, to be the thought leader for your sector, to produce blog posts and white papers and infographics and videos that your buyers see and say “Wow, that’s incredibly informative and incredibly entertaining! Yes, you need to research your keywords, yes you need to optimize your content.

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

Full Circle Insights

NOVEMBER 26, 2020

Our platform complements your current marketing stack and brings data from all of your various marketing systems into CRM in a standardized way for full funnel analysis. White Papers. Full Circle Method for Digital Marketing Overview. The Importance of Creating Marketing Partnerships. Additional Resources.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98