Zoominfo

AUGUST 16, 2021

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. Over the last three years, intent data has emerged as the fastest growing data category according to TOPO’s 2020 Intent Data Market Guide. That’d be something.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too.

Buy 130

Buy Zoominfo Work Management Marketing Management 130

PureB2B

JANUARY 3, 2022

Despite best efforts, B2B marketers sometimes miss the mark when it comes to strategic ABM initiatives, like digital ad delivery. Thanks to PureABM from DemandScience, B2B marketers can optimize programmatic ad delivery to target accounts and drive engagement among leads based on purchase-intent data signals.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing 62

Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? This can significantly increase your market exposure and expand your reach.

Intent Data 105

Intent Data Intent Demand Generation Buyer Intent 105

PureB2B

FEBRUARY 3, 2022

However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. And it certainly influences the way we make purchasing decisions for the home and office. Personalization is equally important to B2B sellers.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. Needless to say, generating leads from IT buyers is hard.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

Aberdeen

JUNE 25, 2019

When we talk about B2B purchase intent , it’s often in the context of capturing total active demand. But purchase intent insights aren’t static. However, SEO doesn’t often come up in the typical conversations around purchase intent. We should be thinking about searchers and prospects as one and the same—because in B2B, they are.

Intent Data 40

Intent Data Top of Funnel Intent SEO 40

6sense

JULY 22, 2020

With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market. Native Retargeting also leverages 6sense’s account-based ad reporting to help marketers understand the reach and impact of campaigns on overall account engagement.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Aberdeen

MARCH 1, 2019

The attribution capability analyzes the impact of marketing and sales activity together, enabling marketers to align buyer journey analytics and attribution with account-level engagements; compare the relative impact of all touches and the entire revenue team; and measure business outcomes along the entire buyer’s journey.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

SalesIntel

JUNE 28, 2022

Once you are confident in your buyer persona, your SDRs can work alongside account-based marketers to leverage firmographic data, enabling them to identify top-value accounts and reach their decision-makers with a tailored approach. Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Aberdeen

SEPTEMBER 27, 2019

Giving them access to third-party intent data can ensure they’re only reaching out to in-market prospects that are showing purchase intent signals, cutting out many of the inefficiencies that come with improper targeting. Data that marketing used to qualify a lead suddenly isn’t available when the sales rep starts to engage.

Intent Data 66

Intent Data Intent Purchase Intent Intent Signal 66

Inbox Insight

OCTOBER 19, 2020

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Businesses can utilize it to grow their lead pipeline and discover sales opportunities that were previously hidden.

Intent Data 98

Intent Data Demand Generation Intent Demand 98

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Aberdeen

FEBRUARY 13, 2019

A story about a tech company improving their customer acquisition metrics through the strategic use of data is a happy ending that B2B marketers and sales reps, and probably not many other folks, enjoy reading. Do you know which specific companies are currently in-market to buy your product?

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

Aberdeen

JULY 3, 2019

Unfortunately, there’s consensus among marketers that building brand awareness is one of the top challenges of the job. One reason brand awareness can be such a mystery is that it doesn’t necessarily fit into the new world of data-driven marketing. Content marketing is one of the main ways to boost brand awareness.

Intent Data 45

Intent Data Intent Brand Identity Branding 45

Aberdeen

JANUARY 16, 2019

And that’s a maxim he applies to personalization throughout marketing and the sales funnel. In a presentation for B2B SaaS marketers , Cabane said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. Want to schedule a Marketing Playbook demo?”.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. Want to schedule a Marketing Playbook demo?”. It a determines a purchase intent signal through the hubbub of normal internet activity.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

AUGUST 23, 2019

Instead of constantly playing catch-up by developing features that reactive analytics surfaced months ago, intent data provides insight into subtle clues about what’s important to in-market prospects right now and in the coming days/weeks/months. Do you know which specific companies are currently in-market to buy your product?

Features 40

Features Lead Ranking Product Intent Data 40

Hubspot

DECEMBER 23, 2022

Many sales prospecting tools also provide access to prospect databases, which can be filtered and sorted based on your ideal customer profile. The 19 Best Sales Prospecting Tools. Looking for a sales prospecting solution, but not sure where to start? Market monitoring. HG Insights is a market intelligence platform.

Enterprise Management 76

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 76

Kapost

MAY 23, 2016

Despite the success of their inbound marketing, the company recognized they were missing out on many potentially valuable opportunities—leads weren’t aligned to the right accounts. To improve results, RingCentral implemented an account-based marketing strategy.” ” SPEAKER: David Cowings, Marketing Ops, RingCentral.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

The Marketing Blender

OCTOBER 7, 2021

Then, it’s time to build a strategy for delivering this brand to your market. What is the most important avenue for delivering your brand to your target market? B2B marketing focuses on reaching and influencing decision-makers within organizations. Business-to-Business Purchases Are Usually Slow and Deliberate.

Webinar Metrics 98

Webinar Metrics Brand Identity Branding Marketing & Strategy 98

The ABM Agency

MARCH 15, 2021

Reading Time: 3 minutes In the 2015 biographical film, Steve Jobs , there’s a telling quote about why he built the Mac that offers insights into the value of intent marketing: “People don’t know what they want until you show them.” In fact, fully 93 percent of B2B purchases start with an internet search. What Exactly is Intent Data?

Intent Data 52

Intent Data Intent Account Based Marketing ABM 52

NetLine

DECEMBER 12, 2018

Since we’re feeling spirited and just a bit impatient, we are serving up a sneak peek – a VIP/early-bird preview of two new products that will help marketers advance their demand generation strategies. We know that the best marketers aren’t using just a single solution to drive their lead generation strategy.

Top of Funnel 45

Top of Funnel Demand Generation Agencies Sales Qualified Leads Marketing Funnels 45