Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Facebook & LinkedIn. Both are based upon a foundation of personal profiles and “friends,” which LinkedIn calls “connections.”

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things. Be Colorful.

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Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JUNE 29, 2011

No doubt this wasn’t cheap, but it’s impressive to see a B2B community demonstrate this kind of ingenuity. The site is organized in “chapters&# by platform – Facebook, LinkedIn, Ratings and Reviews, QR codes and the like – and presents really useful tutorials in a step-by-step format, many including video.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

FEBRUARY 7, 2011

One of the more impressive aspects of the whole effort is the company’s focus on ROI metrics. Customer communities aren’t for everyone, and in the age of Facebook and LinkedIn, you actually need a compelling reason to start your own. That changed the content we were delivering.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

SEPTEMBER 6, 2011

Klout’s weaknesses have not stopped it from amassing an impressive list of more than 3,000 business customers and from being incorporated into popular applications like HootSuite as a standard metric. Schwartzman has 44 recommendations on LinkedIn, while Berry has three. The more I look at it, the less I like it.

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PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JUNE 9, 2011

“I once commissioned a story from a freelancer who had an impressive portfolio of published work, but who apparently had also worked with some outstanding editors. There are several large groups of freelancers on LinkedIn, including The Freelance Writers Connection with 5,600 members. Where Writers Hang Out. Search for others.

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BtoB Burn Rate Blogger Sample 50

Paul Gillin

JUNE 24, 2010

These numbers are impressive, but in our experience, they’re more the exception than the rule. Our impression-to-visit ratio (as measured by click-through rates) doubled this year versus last year.” That’s an impressive result, but it isn’t a return. They include Indium Corp., End sidebar.

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ROI Paid Content Social Marketing Webcast 50