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31 free social media templates that will elevate your workflows

Sprout Social

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

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How to Create Customer Profiles to Reach Your Target Audience

Convince & Convert

Customer profiling may sound like a mug shot lineup of your customers, but the goal of this post is not to imprison your customers. A useful customer profile (aka a persona ) is akin to a comprehensive how-to guide on reaching your ideal customers. How Customer Profiling Can Increase Sales.

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

We’ll dive into the many benefits of executive involvement in social media, then give you seven Tweet Templates to give your executives a road map if social networks are uncharted territory for them. Tweet Templates for Successful Corporate Branding. Sample content: @fellowCEO – I’m dragging today too!

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The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot

When monitoring performance using HubSpot, you'll have insights on your customers through their entire journey, as well as which marketing messages perform the best among your audiences. This is a sample report that gives a high-level overview of audience insights, demographics that are crucial when planning a social media campaign.

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How to Get (Real!) Followers on Social Media in 2019

Buffer

5 Fresh Strategies to Get More Followers on Social Media. Promote your profile on all of your “owned” channels. This is in contrast to earned channels like social media and organic SEO, and paid channels like search ads and media buying. Plus, most every social network makes it easy to embed content across the web.

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6 steps to create an org-wide social listening strategy

Sprout Social

Get to the heart of what listening is all about: your audience and customer. As Sprout’s Social Media Specialist Olivia Jepson puts it, “Listening gives us a look into what [our customers] do every day, how they feel and what their challenges are. Customer service. Build your ideal customer persona.

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How to create a YouTube Business account: a step-by-step guide

Sprout Social

Want to create bite-sized commercials to attract customers? To begin customizing your channel, click on the avatar icon on the top right corner of the screen. Click on the “Customize Channel” link. And here’s the end result of updating our sample channel’s imagery after whipping up a couple of quick examples in Canva.

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