Martech

APRIL 23, 2024

The data analyzed can include website and app engagement, customer sentiment and social media activity, as well as contextual data like location and even weather. A basic tool, it can give yes/no answers on the likelihood of an event occurring ( logistic regression ). Classification models. Oracle Analytics.

Analytics 107

Analytics Marketing AI Lead Ranking Forecasting 107

Hubspot

MARCH 1, 2019

It’s also difficult to examine unstructured data with standard data analysis methods and tools like regression analysis and pivot tables. The most common examples of unstructured data are survey responses, social media comments, blog comments, email responses, and phone call transcriptions. Unstructured Data Examples.

Marketing Analytics Tools 78

Marketing Analytics Tools Analysis Opinions Analytics 78

Hubspot

DECEMBER 13, 2019

Marketing (or media) mix modeling takes a very difficult approach than MTA. Rather than use a tag or pixel to follow the individual user around the web, MMM uses multivariate regressions to predict just how much of an impact certain sales and marketing tactics had on customer behavior.

Marketing Attribution 96

Marketing Attribution Multi-Touch Attribution Top of Funnel Software 96

Hubspot

MAY 7, 2013

Today, the majority of customer comments on social media go unanswered. Social spam is on the rise , and company tweets often read more like broadcast messages than genuine shares. Has social just gone completely off the rails? If we regress to the mean, we fail. We''re overcoming what we turned social media into.

Social Media 28

Social Media Social Marketing Media Paid Search Agency 28

Hubspot

JANUARY 8, 2013

And if you want more background, you should also check out my post from yesterday, " How the HubSpot CMO Screens for Top Marketing Talent ," where I go into more detail about the attributes you should be looking for in an inbound marketing manager, and how to screen potential candidates before the interview stage. Should we still do it?

CMO 28

CMO Hubspot Lead Ranking Lead Scoring 28

Hubspot

SEPTEMBER 30, 2013

Yet a lot of us B2B marketers still get hung up on what to say and how to act in social media. It''s as if selling to people who work at companies somehow regresses our interpersonal skills. And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. It''s so simple.

Lead Generation 28

Lead Generation Facebook P2P Peer-to-peer 28

Hubspot

JUNE 29, 2011

For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. The correlation numbers in the above graphic are linear regressions. Biggest Webinar Ever: The Science of Social Media 2011. Connect with HubSpot :

Conversion 28

Conversion Correlation Leads Lead 28