Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas.

Youtube 77

Youtube Advertising Channels Video Marketing Word of Mouth 77

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: HubSpot. Source: Bandwatch.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: HubSpot. Source: Bandwatch.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Hubspot

DECEMBER 8, 2020

McKinsey's research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near or far future. How Purchasing Behaviors are Changing in 2020. Before the pandemic, Gen Z was the major age group that prioritized essential products over other purchases. In the U.S. Image Source.

Research 101

Research Brand Identity Branding Budget Programs 101

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000. Communique.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). When it comes to content marketing usage, the majority of your audience is online with 85% of adults going online on a daily basis ( Pew Research ). 69% of marketers invest in SEO ( Hubspot). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Marketing Insider Group

APRIL 6, 2021

The Buyer’s Journey Doesn’t End with a Purchase. But the customer experience doesn’t end when someone makes a purchase. Source: HubSpot. Post-purchase content, specifically, should focus on encouraging additional purchases, building customer loyalty, and preventing non-use of a product or service. Source: Hotjar.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Hubspot

APRIL 26, 2019

In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. Keep reading to learn some of the buying trends we observed through our research. At HubSpot, we believe happy customers are core to any businesses' success.

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

ClearVoice

NOVEMBER 25, 2022

Analyzing customer purchase history. Data from McKinsey reveals that 77 percent of B2B buyers are comfortable spending up to $50,000 on self-service or remote purchases. Customers care about the causes they support more than ever—so much so that it affects their purchase decisions. Brand identity content marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. They often listen to podcasts or YouTube videos. Even the most logical business decision has emotion at its core.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

SmartBug Media

MAY 8, 2023

According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

SmartBug Media

APRIL 6, 2023

Traditional ways to develop buyer personas include conducting market research (primarily digital data), analyzing CRM or business data, getting input from the sales team, or gathering feedback from existing or prospective customers. Here are some other ways you can collect interview-style research without ever talking to your personas: 1.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Only B2B

FEBRUARY 23, 2022

It is invariably said that the purchase process is now reliant on the customer. The intended market may be targeted and marketed to if they have access to information and can perform research. The reverse is true for American purchasers, who conduct the majority of their purchases and contacts online.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Hubspot

OCTOBER 11, 2022

Without a solid pulse on how consumers discover, consider, and ultimately decide to purchase products and services like yours, you're bound to sell both departments short. 71% of those respondents say they discover new products via social media — 15% more than through Youtube ads, the next most popular method among that demographic.

Top of Funnel 77

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 77

Scoop.it

DECEMBER 28, 2023

From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. More importantly, these prospects are likely to seek out and appreciate content that helps them make solid purchasing decisions.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Only B2B

NOVEMBER 9, 2020

Research by ITSMA revealed that 87% of marketers that compute ROI asserted that ABM performs better than every other marketing investment. #3. Focus on Deep Research. Unique research is extremely vital for any field. Many firms have a separate department for research and analysis because they know the depth of unique research.

Account Based Marketing 117

Account Based Marketing Sales Qualified Leads Trends Generation 117

Hubspot

OCTOBER 29, 2019

Ultimately, I ended up making a purchase. It helps consumers find your brand before they are aware you exist and it helps them learn about your reputation before making a purchase. Eventually, all of this information will play a role in your customer's purchasing decision. My buyer's journey is not unique. Build an email list.

CMS Development 101

CMS Development Ad Building Effectiveness Buyer Personas 101

Optinmonster

DECEMBER 28, 2023

In fact, 43% of people use social media to research before buying. For instance, women aged 18-29 are the most likely to make purchases based on influencer content. Research says 67% of consumers are more likely to buy from emails that include a coupon or discount. What does this mean for businesses?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

TrustRadius Marketing

OCTOBER 23, 2022

Companies often forget about team input, review sentiment, and research the vendor’s reputation. This is why it’s also helpful to do research before talking to goal-driven sales teams. When you make your budget for purchasing your CRM software, you need to answer certain questions. How Strict is Your Budget?

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

Convince & Convert

JANUARY 19, 2014

Now we talk to a real person as a last resort , after we’ve kicked the informational tires so thoroughly that we absolutely must reach out to get our final questions answered, pre-purchase. Youtility B2B content marketing b2b marketing hubspot life technologies self-serve information youtility' tweet this ). tweet this ).

B2B Marketing 143

B2B Marketing Work Management Top of Funnel Marketing Management 143

Stevens & Tate

APRIL 1, 2020

Brandon Spear, President at MSTS, shows how retailers and brands can ensure B2B buyer loyalty by creating efficient payment options, removing friction from the purchasing process, and fostering an omnichannel buying experience. . 5 Reasons to Use Hubspot. Out of these platforms, Hubspot is one of the very best.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. This is because it can often build action triggers for purchase, pushing customers towards the sale phase. .

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. This is because it can often build action triggers for purchase, pushing customers towards the sale phase. .

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Excelsior Research

DECEMBER 5, 2021

MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. Not the topic you’re looking for, we have also covered other subjects on Lead generation , Content Creation , and Market Research. HubSpot , About 64% of marketers invest time in search engine optimization.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Hubspot

DECEMBER 17, 2019

Research popular keywords. Consider this post by HubSpot on Instagram: View this post on Instagram. Source: HubSpot Research #stat #hubspot #growbetter #sales. A post shared by HubSpot (@hubspot) on Dec 13, 2019 at 8:01am PST. Identifying keywords can help you look for trends related to your audience.

Buyer Personas 97

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 97

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Millennials and Gen Z collectively account for 64% of the final B2B purchase decisions. Finding the right information is tricky. You could submit them into awards videos.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Biznology

MAY 19, 2014

73% of online adults use a social networking site; 42% use multiple social networking sites (source: Pew Research ). 50% of consumers use a combination of search and social media to make purchase decisions (source: Inc ). 31% use social media during the purchase process to get other people’s opinions (GroupM and comScore).

Social Media 80

Social Media SEO Media Youtube 80

Hubspot

JUNE 30, 2020

And this year, with apartment tours going fully virtual, I've found it even harder to do the extreme research needed before committing to a lease. Now, as I research apartment after apartment online, my new process feels like an intense buyer's journey. 79% of people say UGC highly impacts their purchasing decisions, ( Stackla, 2020 ).

User-Generated Content 101

User-Generated Content Stats Generation Paid Search Agency 101

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. According to smartinsights , 482,765 websites were using marketing automation technology last year, with HubSpot leading the pack with 21% market share; Marketo seems to be the preferred tool for large enterprises.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Hubspot

DECEMBER 11, 2019

To find out, I dove deeper into the cold, hard facts that researchers have discovered about the generational similarities and differences. However, mounting research shows that Gen Z and millennials are more different than we think. Gen Z is more likely to make mobile purchases.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. If someone types in "best CRM," they're probably at the beginning of their research. 43% of customers buy something they've seen on a YouTube ad.

Keywords 98

Keywords Paid Search Agency Google Ads 98

Hubspot

JULY 28, 2020

In some cases, I don't even question a new launch from those businesses — I purchase the new items knowing I'll be satisfied. I was on the fence, so I wanted to see what my favorite YouTubers were saying. They will purchase from the new line, regardless of reviews. Are you currently analyzing purchase metrics?

Brand Identity 94

Brand Identity Branding Opinions Paid Search Agency 94

Hubspot

APRIL 22, 2020

Gen Z enters adulthood and gains more and more purchasing power, it's apparent that the age group is more hyper-connected to the internet than past generations. Recent research from Fractl finds that Gen Z searches more long-tail keywords than any other generation. As mentioned above, Generation Z is heavily connected to social media.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. seconds over the past two decades.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Digital Marketing World Forum

JANUARY 24, 2020

Brand personality should synthesize the founder’s vision and goals, the target audience’s lifestyles, and jive within its platform setting—where the first two components fit within the entertainment culture of users, albeit in a YouTube ad clip or tailored Instagram ad. But don’t stop there. Consider the stats.

Paid Search Agency 101

Paid Search Agency Ads Advertising Agencies Digital Asset Management 101

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. Grand View Research ). 67% of audiences who watch a live stream event will purchase a ticket to a similar event.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101