Biznology

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Digital Selling with Video in 2021

Biznology

According to Hubspot , “74% of leaders who outperformed targets this year said virtual meetings were “as or more effective than face to face meetings.” In 2021, the most successful presenters will add more show-and-tell — beyond PowerPoint — to the mix. The most influential tool for sales success in 2020 was video conferencing.

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Opportunities and Gaps in MarTech

Biznology

In addition, there are ecosystems such as Salesforce and Hubspot that allow you to easily connect marketing and sales data. You can’t make outcomes better if your business processes don’t support actions driven by the data that is being presented. Most tech today is fairly open. APIs are abundant.

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Hopes, Dreams and Fears for 2022

Biznology

Meanwhile, according to Hubspot , social media has become the #1 marketing channel for both B2B and B2C, so the problem of mis- and disinformation will be exacerbated as more money continues to flow into those platforms for marketing and advertising spends.

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Personalized content for more effective content marketing

Biznology

Once you know each audience segment well, you can tailor content to their specific needs and present that content in ways that highlights how your capabilities solve the problems they facing. You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. These can be helpful, too.

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11 expectations to have from a great SEO proposal

Biznology

So an analysis of competitor’s keywords, web traffic, and links should be present. HubSpot offer some sound advice. COMPETITIVE ANALYSIS: Your business isn’t likely to be the only one competing for the same consumer. A Competitive Analysis informs keyword decisions and desired results. It’s also a valuable source for ideas.

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6 assumptions push marketing gets wrong

Biznology

I am reminded of a conference talk in which the presenter asked, “How many people have tasted Corona ?” But there is a grain of truth in what the presenter had to say. Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO.