SmartBug Media

APRIL 12, 2019

Do you want to implement a top-notch sales enablement strategy or do you need to take your approach to the next level? Advice from experts can expand your knowledge and guide you to achieve a successful sales enablement program. Their sales blog covers a wide variety of topics that appeal to both marketers and sales reps.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

Vidyard

SEPTEMBER 14, 2021

From banking and wealth management firms to independent insurance brokerages, virtual selling for financial services is next for any financial services team looking to connect with new clients or grow existing ones. Where to Use Video in the Sales Cycle 4.1 Top of the Funnel 4.2 Further Down the Funnel 4.2.1 Post-Sale 5.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Directive Agency

FEBRUARY 4, 2022

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. Those four are Hubspot, Marketo, Pardot and Eloqua.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Vidyard

OCTOBER 11, 2018

When it comes to marketing and sales tactics “Good Enough” is no longer going to cut it. In her talk Selling with Video: The 3 Mistakes Your Sales Team’s Making , Benfer is looking at all things video. Jamie Shanks, CEO of Sales for Life, also has a few things to say about video.

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74

Vidyard

MARCH 5, 2021

Video for Sales 1.3 Are you looking to help marketing with video management and data collection? Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Video for Sales For sales, using an online video platform is a no-brainer. Contents 1.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Lake One

APRIL 23, 2020

Marketing automation helps manufacturers simplify complex b2b processes while personalizing and scaling their digital marketing and sales efforts. By definition according to HubSpot , marketing automation is a tactic that allows companies to nurture leads through the buyer’s journey using personalized and valuable content.

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

Full Circle Insights

SEPTEMBER 12, 2022

According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. By personalizing the approach to specific accounts, companies using ABM show their prospects that they understand the challenges they’re facing, which increases engagement and leads to more sales. Download eBook.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Optinmonster

DECEMBER 14, 2021

That way, you can choose which tools are suitable for your own company, and you’ll soon be generating more leads and making more sales. Essentially, these tools automate the process so you can focus on other areas of your business. Lead generation isn’t a “one size fits all” process. Sales Tools.

Marketing Automation Services 123

Marketing Automation Services Budget Programs Enterprise Management Work Management 123

ClearVoice

APRIL 30, 2020

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. Platform integration : OptinMonster plays nice with many other favorite tools and applications, including MailChimp, HubSpot, Drift, Campaign Monitor, and many more.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Inbox Insight

AUGUST 12, 2019

79% of marketing leads don’t convert ( HubSpot). Not surprising then, 74% of companies say converting leads into customers is their top priority ( Hubspot ). 96% of visitors who come to your website aren’t ready to buy but are likely to exchange contact info for valuable content ( Marketo ). Reading time: 4 minutes.

Lead Nurturing 81

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 81

Valasys

APRIL 15, 2024

Enabled by social media, intactness with prospective clients and curation, improving sales is fundamental to business growth. They allow businesses to deliver targeted content based on a recipient’s specific interests, behavior, and position within the sales funnel.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

The ABM Agency

MAY 26, 2023

At the end, you’ll come to comprehend how crucial it is for sales and marketing teams to work together in harmony as well as making use of technology to make account-based marketing smoother. By focusing on a smaller number of targeted accounts, your marketing efforts will yield higher conversion rates and increased sales.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Blue Flame Thinking

SEPTEMBER 25, 2023

An email marketing expert can help optimize each part of your funnel. Consider the following before you send your first email campaign: Do we need to fix foundational marketing/sales problems? Are you sending emails to increase sales, educate, or engage? We’ve all received emails that show signs of poor preparation or strategy.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

SnapApp

JUNE 11, 2019

Year after year, one priority remains at the top of the list for many B2B marketers: better alignment with sales, and the benefits that come with it. And it makes sense—tightly aligned sales and marketing teams are 67 percent better at closing deals, on average. The Connection Between Sales and Marketing. Let’s get started.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads MQL Reachforce 59

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? While there are many tactics for generating leads, one of the most effective and affordable methods is email marketing B2B lead generation. This is particularly crucial as, on average, a whopping 88.1%

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Only B2B

AUGUST 21, 2023

It’s a time-consuming process that involves searching through various sources, collecting and organizing data, and verifying the accuracy of the information. Secondly, automation accelerates the process, allowing businesses to generate B2B leads at a faster pace. Automating the process can significantly alleviate this challenge.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Vidyard

APRIL 4, 2017

When it comes to marketing and sales tactics “Good Enough” is no longer going to cut it. In her talk Selling with Video: The 3 Mistakes Your Sales Team’s Making , Benfer is looking at all things video. Jamie Shanks, CEO of Sales for Life, also has a few things to say about video.

Video Marketing 50

Video Marketing Planning B2B Thought Leadership Cross-Selling 50

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Without knowing which of your campaigns are driving sales, you don’t know which marketing channels you should be adding budget to or subtracting budget from.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Jackie Walts

FEBRUARY 5, 2020

Implementing marketing automation is a bit complicated, but hopefully these tips will make it go more smoothly: Know that automation on its own won’t bring success. Get sales and executive management to agree on the specs before you start. A warm up email from a couple of your reps.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Automation Work Management 59

SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. Here’s a helpful webinar ROI tip, ask questions on your event registration page ! 2) Webinar ROI: Determine Lead Quality to Better Target Your Audience.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Books are listed by funnel category. eMarketing Strategies for the Complex Sale.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Vidyard

SEPTEMBER 19, 2018

Not to mention you look like a hero for surfacing engaged leads that help enable your sales team. Organizing your video content I may be biased, but one of my favorite ways to tag videos is by funnel stage (top of funnel content or TOFU, middle of funnel content or MOFU and bottom of funnel content or BOFU).

Lead Ranking 85

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 85

ClearVoice

JUNE 11, 2020

When you hire one, your fee is buying his knowledge of the home-buying process, housing industry and local community. But in the customer stories published by Rev (a provider of transcriptions, captions and subtitles), middle-of-funnel corporate consumers quickly realize nearly any brand could utilize these services. Customer story.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

ClearVoice

NOVEMBER 2, 2018

Great for: Brand marketers, content marketers, marketing analytics managers. Sessions are conveniently broken down by category: corporate social, content marketing, social strategy, measurement and analytics, video marketing, live video, and social tactics for Facebook, Instagram, Twitter, Snapchat and LinkedIn. Sponsor: Marketo.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

BenchmarkONE

SEPTEMBER 27, 2018

You’re the lucky one who gets to put the brain-power behind amazing automated workflows that educate your audience, shorten your sales cycle, and ensure none of the opportunities you’re driving falls through the cracks. Topics: Productivity, time management, martech, workflow automation. Marketo Blog: CMO Nation.

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Marketing Management 57

Digilant

OCTOBER 8, 2020

That number is up from 2017 when only 25% of brands reported that they provided a “seamless and consistent customer experience across all sales channels” and only 22% were implementing “marketing strategies geared toward customers converting on any channel.” CRM and marketing automation platforms like Salesforce, Marketo, and HubSpot. .

Advertising Agencies 52

Advertising Agencies Work Management Paid Search Agency Marketing Management 52

The ABM Agency

APRIL 21, 2023

Collaborate with Sales & Customer Success Teams Define Your Ideal Customer Profile A. Validate Your Assumptions With Sales Team Input D. Developing Buyer Personas Once you’ve identified the key players within your target accounts, create detailed buyer personas for each role involved in the buying process. Phone calls?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Televerde

SEPTEMBER 11, 2019

According to a Marketo benchmark analysis, “businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue, and allow sales reps to spend 22% more time selling.”. Also be aware that in your marketing automation optimization strategy, it’s critical that sales and marketing are aligned.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation De-duplication Automation 40

Smashmouth Marketing

DECEMBER 8, 2010

At least, that's what HubSpot clients are saying (and we're clients, so I can vouch for it). Add to that their annual Inside Sales Metrics and Compensation reports and Bridge's Inside Sales Experts LinkedIn group , and you've got yourself some really fine resources to improve your team. It works, right? Great stuff.

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Martech

SEPTEMBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Event management platform Bizzabo announced a new partnership with video-for-business company Brightcove to bolster their virtual hybrid events capabilities. Good morning, Marketers, and Happy September!

Work Management 110

Work Management Marketing Management Advertising Agencies Paid Search Agency 110

markempa

DECEMBER 12, 2016

Dave Green interviewed Trish Bertuzzi ( @bridgegroupinc ), author of the popular book, The Sales Development Playbook. For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. How Empathy Will Grow Your Sales and Marketing Pipeline.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Vidyard

JANUARY 9, 2017

Any B2B or SaaS company’s sales team likely battles to either get prospects to pick up, or move pipeline further—or both. Here are 6 tips to help you have conversations that move the needle. take over my thought process instead of thinking about the prospect’s problem, and how—or if—Vidyard can help. Can't Meet in Person?

Conversion 65

Conversion Eye-Tracking Touchpoints Churn Rate 65

Lake One

JULY 28, 2020

You can also drive consistency and efficiency with internal processes. However, its true power comes through sales and marketing alignment combined with a well-utilized B2B CRM. Sales & Marketing Alignment in Automation. Recommended Reading: Lake One’s Guide to Sales & Marketing Alignment. Lead Scoring.

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

BOP Design

DECEMBER 17, 2019

Even if leads are pouring in and your sales team can’t stop closing deals, it’s important to evaluate your marketing efforts. Your B2B content marketing may not be a high lead-generation tool for your firm, but it’s likely an important part of the relationship management process. Then Clicks and CTR are likely important to you.

Work Management 98

Work Management B2B Marketing Paid Search Agency Content Marketing 98