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4 tips for auditing your marketing automation program

Martech

Here are some tips for how to do this even as your marketing automation program continues to grow. This helps you understand what new things are coming down the pike from a functionality standpoint inside your tech platforms, whether that’s Salesforce or Marketo, or you’re using HubSpot or any of those programs,” said Schwanke.

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B2B Website Design Tips: Embedding vs Integrating Forms

BOP Design

If you’re using a CRM like Zoho or a marketing automation tool like HubSpot, you’ll eventually decide how to add those forms to your B2B website. For example, if you want users to be able to apply for jobs through your website (as opposed to using an applicant tracking system), then job applicants would have to feed into, say, HubSpot.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

Now that you’ve got a sense of where conversions are coming from, follow the three tips below to use your data wisely and put your landing pages to work. Tip 1: Measure offline interactions generated by landing pages. Marketing automation platforms such as Marketo or Pardot get more powerful with more data as well.

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Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. This question comes up all the time in client work, and not just with Marketo customers. Is there a big advantage to hosting them separately?”. Effectiveness. Design Capability.

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3 Review Site Profile Optimization Tips and Tricks

SmartBug Media

Let’s dive into three review site profile optimization tips and tricks that your organization can implement right away. If your organization leverages a premium marketing automation tool such as HubSpot or Marketo, you’re likely already familiar with the powerful automation that can be built into these platforms.

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Sales Lead Generation: 8 Tips to Sharpen Your Strategy

SnapApp

8 Tips for Generating Qualified Leads. According to Hubspot, one in four companies say their sales and marketing teams are misaligned, or rarely aligned. Say your company makes a software that integrates with HubSpot and Marketo. The post Sales Lead Generation: 8 Tips to Sharpen Your Strategy appeared first on SnapApp.

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Good morning: There’s more to MOps than marketing automation

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Most of the MOps professionals I talk to are Marketo champions or HubSpot experts or Pardot geeks. Good morning, Marketers, and is marketing ops synonymous with marketing automation?