ViewPoint
MARCH 31, 2011
A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary. Note the following question and responses: What Percentage of Marketing-Generated Leads do you Feel Fit your Sweet Spot? Of particular interest—and concern!—to
ViewPoint
JUNE 16, 2015
That said, for several years the elephant in the room has been inbound marketing and inbound marketing lead rates. Many of today’s inbound pundits suffer from an over-reliance on inbound marketing (what I like to call “ inbounditis ”). I beg to differ. Inbound: SEO, SEM, Blogs; Outbound: Telemarketing, Email, Events).
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ViewPoint
MAY 10, 2012
He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.
ViewPoint
MAY 10, 2012
He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.
ViewPoint
JULY 23, 2013
If you don’t implement a nurture program, you’ll waste marketing dollars by giving salespeople more than they can handle, and irritate prospects because follow-up falls. What’s worse, sales will not incrementally increase in proportion to the marketing spend. If you don’t have a marketing automation tool, get one.
ViewPoint
DECEMBER 19, 2013
If you have a marketing automation program it will hammer away and help to segment the 75% who say they want to buy, from the 25% who are competitors, students and prisoners. HubSpot makes a big deal about doing this up-front. A marketing manager has to keep trying to deliver qualified leads; there is no other choice.
ViewPoint
AUGUST 27, 2013
How many sales inquiries did Marketing give you, on average, per month for the last year?” I know you use HubSpot. On average, 50% of these inquirers are still in the market to buy, and he might not have to resort to losing tactics, such as price reductions or expensive sales incentive programs, which seldom work in Q4.
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