Marketing Insider Group

NOVEMBER 4, 2019

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups.

Enterprise Management 154

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 154

ConvertKit

JANUARY 15, 2021

To help you reach more subscribers and grow your online business faster, we’ve put together a comprehensive list of the most useful (and the most up-to-date) email marketing statistics for 2021. So without further ado: here’s the ultimate list of email marketing statistics for creators in 2021!

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Hubspot

MAY 20, 2013

Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 150+ Tweetable Stats About the Current State of Inbound Marketing. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

MAY 18, 2015

The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. Inbound techniques like marketing automation/lead management and content creation are a smaller part of the mix. Tweet This Stat ). Tweet this Stat ).

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 7) B2B marketers use email segmentation heavily.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

ClearVoice

APRIL 2, 2020

Some are experts in a specific topic, others are experts at creating content and some blur that line with their knowledge base and content creation skills. Each of these categories of freelancers can bring value to your content creation needs, but which best aligns with your content plan and content strategy? Click To Tweet.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

SnapApp

DECEMBER 4, 2017

With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Budget Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

OCTOBER 26, 2011

Are you leveraging the right channels such as social media and mobile marketing tactics to take advantage of consumers' changes in shopping patterns? Take a good, hard look at these 60 insightful holiday shopping statistics so you can plan your holiday marketing initiatives accordingly. Source ) Tweet This Stat!

Statistics 28

Statistics Planning Stats Open Rate 28

Single Grain

JUNE 3, 2021

Good marketing helps brands acquire, nurture and retain customers and, thus, increase sales and grow the business. Digital marketing is the preferred marketing strategy to generate high-quality inbound leads, as evidenced by these stats: The global digital advertising spending is expected to reach $526 billion by 2024.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Marketing Insider Group

MARCH 4, 2020

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups.

Enterprise Management 270

Enterprise Management Paid Search Agency Examples Advertising Agencies 270

Atomic Reach

APRIL 2, 2019

They want to know what the potential ROI is in investing in content marketing as well as various aspects of these methods (email marketing, blogging, social media marketing, etc.) 53 percent of marketers see higher ROI from inbound marketing tactics. SEO and Content Marketing Statistics. Source ).

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Single Grain

FEBRUARY 17, 2022

The SaaS industry is booming, and it remains one of the fastest-growing segments in the IT market. Here are some SaaS industry stats that are worth considering: The SaaS market share is likely to increase by $99.99 Pricing: Single Grain offers custom pricing plans based on your campaign goals and needs.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Hubspot

AUGUST 27, 2012

The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! Source: Gartner ) Tweet This Stat! 2) 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. Source: Forrester ) Tweet This Stat!

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Webbiquity

DECEMBER 30, 2014

According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. How do you create a content marketing strategy? by HubSpot.

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

Metadata

FEBRUARY 22, 2021

Also very well known, but maybe you can give us a little bit of your background from HubSpot as well as the current company you’re with. We help CFOs get control of visibility over all of the spending within their company, whether that be travel, expense or just marketing budget, and things like that. So many, gosh.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Webbiquity

MARCH 8, 2011

27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog. Brian Solis reports that social media is that area getting the biggest increase in B2B marketing budgets, explains why B2B vendors are embracing social media, and identifies which social networks are viewed as most effective in the business world.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Hubspot

DECEMBER 16, 2013

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. Before you even create content, consider the audience and persona it''s meant for and where you plan to promote it.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Hubspot

FEBRUARY 23, 2016

Running a marketing team at a nonprofit is tough because you’re dealing with two of the toughest challenges to tackle: achieving big goals and operating on a shoestring budget. It’s not uncommon to hear about budgets that are pushing $0, outdated systems and tactics, and ‘big ideas’ that never make their way to the market.

Resources 28

Resources Marketing Budget Creation Planning Work Management 28

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Social media stats in video form.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Leadspace

DECEMBER 31, 2018

2019 is upon us — so if you haven’t planned your content marketing budget, drop everything right now, and do that! This piece was composed to help you steer clear of 6 content marketing pitfalls you should absolutely avoid, outside of not having your budget planned. Image credit – Hubspot.

Demand Generation Agencies 72

Demand Generation Agencies Lead Ranking Work Management B2B Marketing 72

Vidyard

FEBRUARY 2, 2021

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Video Creation Trends by Company Size 1.5.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Video Marketing 1.2

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

64% of those who transitioned to virtual selling in 2020 met or exceeded revenue targets, compared to 50% of the leaders who did not make the transition.” ( HubSpot ) It’s important to consider virtual selling best practices when communicating with clients in the financial industry. Video Marketing Statistics 2.1 HubSpot Sales Hub 1.3.3

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Webbiquity

AUGUST 18, 2012

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. 70% of marketers plan to increase the number of different social platforms they use in 2012. ” ( Marketing Charts ). ” ( Marketing Charts ). eMarketer ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Hubspot

FEBRUARY 4, 2013

I spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. 39 Fantastic Inbound Marketing Blogs to Start Reading Today. A full service inbound marketing and branding agency, Adhere Creative's blog specializes in explaining branding and design from an inbound perspective. 1) Adhere Creative.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

I spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. 38 Fantastic Inbound Marketing Blogs to Start Reading Today. A full service inbound marketing and branding agency, Adhere Creative's blog specializes in explaining branding and design from an inbound perspective. 1) Adhere Creative.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Convert

MAY 28, 2021

We’ve curated, vetted, and organized the most up-to-date A/B testing stats below. So let’s dive in… Stats About A/B Testing Tools and the A/B Testing Industry. The global CRO software market is set to grow to $1.81 Stats about the A/B Testing Process. Stats About A/B Testing Maturity. Then look no further.

Conversion Rate 78

Conversion Rate Stats Conversion Budget Programs 78

Vidyard

OCTOBER 8, 2021

The financial services industry has been one of the biggest adopters of video creation, up by 129% YOY , which makes sense given that many moved to digital-first work. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Stats Around Video Engagement 2.5 Video Content Marketing Statistics 2.11 Vidyard 1.3.5

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65

Vidyard

SEPTEMBER 23, 2021

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Stats Around Video Engagement 2.5 Video Content Marketing Statistics 2.11 What Is Account-Based Marketing? 7 Account-Based Marketing Tactics for B2B Organizations 2.1 HubSpot Sales Hub 1.3.3 Account-Based Marketing Strategies 5.4

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Stats Around Video Engagement 2.5 Video Content Marketing Statistics 2.11 What Is Account-Based Marketing? 7 Account-Based Marketing Tactics for B2B Organizations 2.1 HubSpot Sales Hub 1.3.3 Account-Based Marketing Strategies 5.4

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Hubspot

FEBRUARY 11, 2013

So we thought we'd round up a pretty hefty list of ways (101, to be exact) that you can create the polar opposite of lovable marketing -- how to make people hate your marketing. So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28

Webbiquity

NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? And 73% of U.S.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100