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The 22 Best Virtual Event Platforms

Webbiquity

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. situation].”

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How to Use Social Media Event Marketing to Boost Your Attendance

Navigate the Channel

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. At a live event, such as a trade show, engage employees and booth visitors with photos and video during set-up and while the event is taking place.

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

Even now, many months into the pandemic, video conferencing and team collaboration software are still among “surging” categories for spending by business technology buyers. One of the newest and most interesting entrants in the virtual event software market is VII Events , founded in January 2020. The Lessons.

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Creating Buyer Personas That Drive Results: A Marketer's Guide

SmartBug Media

Going to a trade show? Depending on the demographics or behavior of a persona, you could also use Facebook, LinkedIn, Instagram, TikTok, YouTube, or even Quora. If not, try using websites such as Glassdoor or LinkedIn. Find customers and prospects on LinkedIn. Interview your coworkers. Read market research reports.

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The Importance of an Email Marketing Database for a Business

SendX

Sometimes you’re signing up for a software platform. You can grow your email list using Instagram , LinkedIn, and even Twitter, too! According to Hubspot , co-marketing is a process that involves two or more companies working together to reap the benefits of their combined efforts. That’s the start of an email list right there!